Today, I'm joined by Ross Mackay, founder and CEO of Cadence.   Cadence is a performance supplement brand creating premium hydration products for goal-oriented individuals — from elite athletes to business leaders.   In this episode, we discuss building a brand that's bigger than the product itself.   We also cover:   <ul> <li dir="ltr" aria-level="1"> Shaping a lifestyle brand with strategic collabs </li> <li dir="ltr" aria-level="1"> Decision-making frameworks for high-performing teams </li> <li dir="ltr" aria-level="1"> Creating content to document the entrepreneurial journey </li> </ul>   Subscribe to the podcast → <a href= "http://insider.fitt.co/podcast">insider.fitt.co/podcast</a>  Subscribe to our newsletter → <a href= "http://insider.fitt.co/subscribe">insider.fitt.co/subscribe</a>  Follow us on LinkedIn → <a href= "http://linkedin.com/company/fittinsider">linkedin.com/company/fittinsider</a>    Cadence Website: <a href= "https://usecadence.com/">https://usecadence.com/</a>  Cadence IG: <a href= "https://www.instagram.com/usecadence/">https://www.instagram.com/usecadence/</a>  YouTube: <a href= "https://www.youtube.com/@RossMackay1">https://www.youtube.com/@RossMackay1 </a>   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart workout solutions for fitness and health facilities.   Fitt Talent: <a href= "https://talent.fitt.co/">https://talent.fitt.co/</a>  Consulting: <a href= "https://consulting.fitt.co/">https://consulting.fitt.co/</a>  Investments: <a href= "https://capital.fitt.co/">https://capital.fitt.co/</a>   Chapters: (00:00) Introduction (01:15) Ross's background and entrepreneurial journey (03:50) The transition from Daring Foods to Cadence (05:10) Differentiating in a crowded supplement market (08:35) Building authentic brand content and community (11:10) Strategic collaboration approach and tiered partnerships (14:15) The momentum behind Cadence's rapid growth (16:30) Decision-making frameworks for a high-performing team (20:50) Creating lifestyle products vs just supplements (23:50) Cadence's product system: Core, Race, and Recover (27:25) Product roadmap and upcoming innovations (32:35) The cultural rise of running and endurance sports (35:15) Personal athletic goals vs. product development (37:50) Balancing entrepreneurship with new fatherhood (41:00) Conclusion

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287. Ross Mackay, Founder & CEO of Cadence

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