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<li>9 out of 10 Canadians listened to some form of audio yesterday - and half of it is ad-supported. However, <a href="https://podnews.net/press-release/signall-hill-audio-on-the-move">podcasts get just 9% of all ad-supported audio time in Canada</a>, says a new piece of research from Signal Hill Insights. Music on YouTube, or streaming services, are listened-to more than 2.5x more, the study says.
<ul>
<li>How does this compare? Podcasts are just <a href="https://www.rajar.co.uk/docs/news/MIDAS%20Spring%202026.pdf?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-29">6%</a> of all audio in the UK, according to RAJAR's MIDAS study; <a href="https://cra.au/hubfs/Insights/GfK_SOA_COMMERCIAL_External_VER02_300123-Final.pdf?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-29">8.9%</a> of ad-supported audio in Australia, says GfK; but <a href="https://www.nielsen.com/insights/2026/the-record-q1-us-audio-listening-trends/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-29">20%</a> of ad-supported audio in the US, says Edison Research's Share of Ear. </li>
<li>Meanwhile, in the US's TV landscape, Nielsen reports that <a href="https://www.nielsen.com/news-center/2026/streaming-embarks-on-annual-summer-ascent-in-nielsens-may-2026-gauge-reports/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-29">streaming services were responsible for 48.6% of total TV usage</a> in May. YouTube is on 13.8%; Netflix is on 8%.</li>
</ul>
</li>
<li><a href="https://blog.youtube/news-and-events/youtube-studio-custom-thumbnail-updates/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-29">YouTube is making custom thumbnails available for YouTube Shorts</a>, and giving more control about how they look.</li>
<li>In the US, <a href="https://podnews.net/press-release/2020-true-crime-plus">ABC News Podcast network has launched a subscription channel through Apple Podcasts for its 20/20 true crime shows.</a> Subscribers will receive exclusive content and early access to new series ahead of the public releases. </li>
</ul><a href="https://podnews.net/update/canadian-audio-listening">> > > Read more of today’s podcast industry news stories on the Podnews website</a>: and get our free daily newsletter.Classifieds - <a href="https://podnews.net/classifieds/">your job or ad here</a><ul><li><a href="https://podnews.net/class-click/3622/2026-07-29" rel="sponsored">The &#34;Episode Engineering&#34; trick to unlock clients</a> &mdash; Converting clients from a podcast is like pulling teeth... Unless you build 3 specific segments into every episode that naturally prime & attract your best buyers. This free case study shows you how.</li><li><a href="https://podnews.net/class-click/3070/2026-07-29" rel="sponsored">AudienceLift.com = Podcast Growth 🌟</a> &mdash; AudienceLift.com = Podcast Growth 🌟
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