LISTEN TO THIS EPISODE IF YOU SEE YOUR NEW BASELINE & YOU WANT TO AVOID THE JANUARY SALES DIPIf you’ve had an amazing fall + holiday season and you do not want to watch your sales crash back down in January and February. If you’re looking at your Q4 numbers thinking, “Okay…how do I make this my new normal?” this conversation is for you.Today, I’m breaking down how to turn holiday momentum into a higher baseline, what actually drives retention after the rush is over, and the simple shifts that help you keep buyers engaged, re-purchasing, and plugged into your community well into 2026.What You’ll Learn in This Episode:<ul><li>Why January and February reveal your true baseline (and how to raise it)</li><li>How to use holiday momentum to build long-term revenue, not just a short-term spike</li><li>The difference between “generating more sales” and actually retaining holiday buyers</li><li>How to think about the customer journey for both gift-givers and gift-receivers</li><li>Practical ways to use email, packaging, and touchpoints to keep new customers coming back</li><li>How to shift your messaging in January to meet your audience where they are (goals, routines, “new year” energy)</li><li>What to do now if you feel burned out but still want to protect your new baseline</li><li>How to identify the one priority that will move your Q1 revenue forward the fastest</li></ul>📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateausJOIN THE SMALL BUSINESS CAFE FREE COMMUNITY // <a href="https://smallbusiness-4pv9961.slack.com/signup#/domain-signup" target="_blank" rel="noopener noreferer">CLICK HERE</a>FREE TRAININGS // <a href="https://www.thisismadisonpaige.com/freebies/#pod" target="_blank" rel="noopener noreferer">CLICK HERE TO BROWSE</a>EXPLORE PROGRAM & SERVICES // <a href="https://www.thisismadisonpaige.com/#pod" target="_blank" rel="noopener noreferer">CLICK HERE</a>APPLY TO WORK WITH ME // <a href="https://sbbyeehm4gg.typeform.com/to/J4YLx5ot?kuid=513c1bb2-5b64-4c79-8232-ee85bd5c53d8-1739221194&kref=TLWqJUnizla4/#pod" target="_blank" rel="noopener noreferer">CLICK HERE</a>FOLLOW MADI ON INSTAGRAM // <a href="https://www.instagram.com/thisismadisonpaige/#pod" target="_blank" rel="noopener noreferer">@thisismadisonpaige</a>

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413: “How to Use the Holiday Season to Propel Your Sales Forward After” // COACHING SESSION

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