Are you blindly chasing every trend instead of doubling down on what actually works? Do you mistake creating aimless content for growing the reach of your business? And when was the last time you truly thought for yourself when refining your marketing message? In this reflective solo episode, I kick off the “dog days of summer” by taking a fresh look at the real value of going “back to school”—not for your dog, not for your kids, but for YOU. I discuss why it’s a bad idea for pet pros to be blindly copying trends, and the dangers of business owners outsourcing their brain to AI. I also explores what it really means to keep learning and leading in the pet industry. You’ll hear how I curate my own ongoing education through books, newsletters, podcasts, and business biographies—and how I use that input to fuel content creation, client breakthroughs, and smart strategy. I also share why most pet businesses don’t need a new idea… they need to execute the timeless fundamentals better and with more personality. In this episode, you’ll discover: • The Real Reason Most Trends Flop – Why copying other pet pros rarely results in profit. • Be Careful Who You Outsource To (Especially AI) – Why relying on bots to create your content is a fast-track to irrelevance. • Inputs vs. Outputs – How I consume books and newsletters on purpose to sharpen what I teach. • The Three Growth Levers (That Still Work) – Price. Clients. Upsells. It’s not sexy, but it’s what scales. • Put You Back Into Your Marketing – Why personality-rich content is the moat around your business. This episode is a timely reminder that you can’t outsource your voice, your vision, or your values. Always remember the clients are buying into YOU, not just your services. A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal <a href="https://pawpal.uk">here</a>. Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: <a href= "https://www.petbusinessmarketing.com/bootcamp">www.petbusinessmarketing.com/bootcamp</a> Need help fixing your business? To join the worlds leading pet business development program go to <a style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" href= "https://www.petbusinessmarketing.com/diamond">www.petbusinessmarketing.com/diamondnow</a> If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click <a href= "https://www.petbusinessmarketing.com/diamondnow">here</a> to start now

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Episode 414: Back to School (for YOU, Not your Kids): Where Smart Pet Pros Learn to Grow

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