Summary:
In this episode, Seth Bradley and Jon Jasniak discuss Jon Jasniak’s ownership of his town, a 28-acre property that includes a motel, cafe, gift shop, and more. Jon Jasniak describes himself as the town’s "King" or mayor, managing it with about 10 employees. He leverages this unique asset for events, networking, and expanding his personal brand, often hosting investors and clients at the property.
Seth Bradley and Jon Jasniak highlight that Jon Jasniak owns 100% equity in all his businesses, managing them through debt financing rather than giving up equity in his main business or brand. However, Jon Jasniak notes he is open to giving up equity on a deal-by-deal basis when it makes strategic sense.
 
Key Highlight Points:
- Owns and leverages a unique asset (the unincorporated town of Cornutus, Texas) to expand his personal brand, host events, and network with investors.
- His primary business is land subdivision, which involves buying large acreage in bulk, installing horizontal infrastructure (roads, water, power), and selling smaller lots primarily through owner financing notes.
- Attributes his success in raising large amounts of private capital (e.g., \$800,000) to consistently building and maintaining a personal brand online to establish credibility and trust.
- The land model offers high Internal Rate of Return (IRR) and a quick investor turnaround (often under 12 months) but has the downside of offering minimal tax benefits due to the inability to depreciate land.
- Recommends using the high, quick income generated from land (creating a "tax problem") to then invest in other asset classes like multifamily or oil and gas to gain tax deductions and passive cash flow.
- As an entrepreneur, he prioritizes maintaining 100% equity in his overarching business and brand, opting to use debt/leverage or deal-by-deal equity partnerships for specific real estate projects.
 
Links from the Show and Guest Info and Links:
Seth Bradley’s Links:
https://x.com/sethbradleyesq
https://www.youtube.com/@sethbradleyesq
www.facebook.com/sethbradleyesq
https://www.threads.com/@sethbradleyesq
https://www.instagram.com/sethbradleyesq/
https://www.linkedin.com/in/sethbradleyesq/
https://passiveincomeattorney.com/seth-bradley/
https://www.biggerpockets.com/users/sethbradleyesq
https://medium.com/@sethbradleyesq
https://www.tiktok.com/@sethbradleyesq?lang=en
Jon Jasniak’s Links:
https://jonjasniak.com/land?utm_
https://www.facebook.com/subdivideking/?locale=vi_VN&utm
https://x.com/jonjasniak?lang=en&utm_
https://www.instagram.com/jonjasniak/?utm_

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