In this episode of the Decision Corner, Brooke speaks with Yoel Inbar - professor of psychology at the University of Toronto and expert in how the feeling of disgust influences human judgment and decision-making. Together they define what it really means to feel a sense of disgust and its evolutionary purpose as a means of preventing risk or harm (like stopping us from eating rotten food!). On the flip-side, we hear about the negative consequences of disgust and why it can lead to biased or flawed judgements.
Some of the things discussed include:
- What is disgust and what purpose does it serve from a biological or evolutionary perspective?
- Why justifying our disgust with moral reasoning, i.e. “It disgusts me so it must be wrong!” can be troublesome.
- Descriptive versus normative beliefs, and how disgust affects both in different ways.
- Does disgust affect people differently, and do some people get more ‘grossed out’ by things than others?
- Strategies to acknowledge our disgust, and allow us to question whether it’s serving us effectively or not.

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