In this episode of the podcast, I speak with <a href="https://www.linkedin.com/in/andrew-lipsman-10b2162/" target="_blank" rel="noopener noreferer">Andrew Lipsman</a>, an independent analyst in the retail media space and the author of <a href="https://mediaadsandcommerce.substack.com/">Media, Ads + Commerce</a>. Andrew and I discuss the prospects for -- and the futility of -- agentic commerce. Among other things, our conversation covers:<ul><li>The definition of &#39;agentic commerce&#39;</li><li>The &#39;fundamental flaws&#39; in agentic commerce from a conceptual and commercial standpoint</li><li>Whether independent agents can capably fulfill commercial transactions if platforms like Amazon and Shopify block them</li><li>Whether open web advertising is a useful analog for agentic commerce</li><li>Whether agentic commerce is fundamentally at odds with consumers&#39; interests</li><li>Amazon&#39;s own implementations of commercial agents</li></ul>Thanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:<ul><li><a href="https://www.incrmntal.com/">INCRMNTAL⁠⁠</a>. True attribution measures incrementality, always on.</li></ul>Interested in sponsoring the Mobile Dev Memo podcast? Contact <a href="mailto:ari@marketecture.tv">⁠Marketecture⁠</a>.

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Season 6, Episode 8: The headwinds facing agentic commerce (with Andrew Lipsman)

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