Record nerd Harry Portnof started <a href="https://greenwayrecords.com/" target="_blank" rel= "noopener">Greenway Records</a>, revived <a href= "https://levitation.fm/en-au/collections/vinyl" target="_blank" rel="noopener">Reverb Appreciation Society</a>, and leads <a href= "https://levitation.fm" target="_blank" rel= "noopener">Levitation</a>'s label operations - today we nerd out with him on the elaborate vinyl variants and the clear passion for vinyl the <a href="https://levitation.fm" target="_blank" rel= "noopener">Levitation festival</a> inspires. Topics Include: <ul> <li class="MsoNormal">Harry Portnof runs Greenway Records, Levitation, and Reverberation Appreciation Society labels.</li> <li class="MsoNormal">Dad blasted southern rock and Allman Brothers at excessive volumes throughout childhood.</li> <li class="MsoNormal">Discovered dad's CD collection, dove deep into classic rock discographies.</li> <li class="MsoNormal">Taught himself guitar in high school after getting kicked off tennis team.</li> <li class="MsoNormal">Found grandmother's records in attic with broken turntable playing in mono.</li> <li class="MsoNormal">Mesmerized by grooves holding information, felt more futuristic than digital files.</li> <li class="MsoNormal">Got Project turntable in college, started seriously collecting vinyl records.</li> <li class="MsoNormal">College dorm had file sharing programs to download everyone's music collections.</li> <li class="MsoNormal">Became obsessed with seven-inch singles and exclusive B-side hunting on Discogs.</li> <li class="MsoNormal">Studied accounting, got CPA, worked Manhattan while spending money on records.</li> <li class="MsoNormal">Brooklyn DIY scene 2010-12: Death by Audio, Glasslands, 285 Kent venues thriving.</li> <li class="MsoNormal">Third Man Records inspired with collectible releases, impossible to get from New York.</li> <li class="MsoNormal">Playing in surf rock cover band The Midnight Snacks around Long Island.</li> <li class="MsoNormal">Started Greenway with friend Joey's pop punk band, 300 hand-screened seven-inches sold.</li> <li class="MsoNormal">Online forum of ten new labels supporting each other, Greenway only one remaining.</li> <li class="MsoNormal">Artist Dan Curran created lino cut covers for first thirty Greenway releases.</li> <li class="MsoNormal">Met LA Witch outside Music Hall, promised European tour records in two months.</li> <li class="MsoNormal">LA Witch success led to more touring bands wanting Greenway releases.</li> <li class="MsoNormal">Met Levitation founder Rob Fitzpatrick backstage at Desert Daze festival in California.</li> <li class="MsoNormal">Pandemic hit, launched Levitation Sessions producing concert films with thirty bands.</li> <li class="MsoNormal">Suddenly working with dream artists like Ty Segall and The Oh Sees.</li> <li class="MsoNormal">Levitation started as Austin Psych Fest in 2008, became major three-day festival.</li> <li class="MsoNormal">Flash flood disaster canceled festival one year despite bands and fans arriving.</li> <li class="MsoNormal">Austin's psych legacy rooted in 13th Floor Elevators and Rocky Erickson era.</li> <li class="MsoNormal">Levitation Sessions are filmed concerts; Live at Levitation are actual festival recordings.</li> <li class="MsoNormal">King Gizzard bootleg program allows labels to press their live shows freely.</li> <li class="MsoNormal">Learned vinyl manufacturing hands-on at New Jersey plant, experimenting with color pours.</li> <li class="MsoNormal">Most proud of Frankie and the Witch Fingers KEXP recording for Record Store Day.</li> <li class="MsoNormal">Market tightened post-pandemic, had to adjust pressing quantities and strategy accordingly.</li> <li class="MsoNormal">Creates regional variants for Australia, UK, EU retailers using Precision Record Pressing.</li> </ul> High resolution version of this podcast is available at: <a href= "http://www.patreon.com/VinylGuide">www.Patreon.com/VinylGuide</a> <ul> <li>Apple: <a href= "https://tinyurl.com/tvg-ios">https://tinyurl.com/tvg-ios</a></li> <li>Spotify: <a href= "https://tinyurl.com/tvg-spot">https://tinyurl.com/tvg-spot</a></li> <li>Amazon Music: <a href= "https://tinyurl.com/tvg-amazon">https://tinyurl.com/tvg-amazon</a></li> <li>Support the show at <a href= "https://patreon.com/vinylguide">Patreon.com/VinylGuide</a></li> </ul>

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Ep519: Inside Levitation, Greenway & Reverb Records w/ Harry Portnof

The Vinyl Guide - Artist Interviews for Record Collectors and Music Nerds

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