The CPG Guys are joined in this episode by Greg Brown, SVP of Innovation for the DAS Group of Agencies at Omnicom. Greg joins to share key themes coming from the 2026 SXSW which dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW® is best known for its conferences and festivals that celebrate the convergence of tech, film, music, education, and culture.Follow Greg on LinkedIn at: <a href='https://www.linkedin.com/in/itsgregbrown/'>https://www.linkedin.com/in/itsgregbrown/</a>Follow Omnicom online at: <a href='http://omnicom.com'>http://omnicom.com</a>Download Omnicom's SXSW 2026 Wrap Report here: <a href='https://www.omc.com/newsroom/omnicom-at-sxsw-2026-wrap-report/'>https://www.omc.com/newsroom/omnicom-at-sxsw-2026-wrap-report/</a>Greg answers these questions:<ol><li>Omnicom’s SXSW recap is titled “Where Growth Is Moving Next” — what was the single most unexpected signal you picked up in Austin that confirmed that framing for you personally?</li><li>For CPG brands that have built entire commercial models around scale and mass awareness, how disruptive is that shift really — and how urgently should they be acting?</li><li>For CPG brands whose products live on retailer shelves and retail media platforms, what does it mean practically when an AI agent intercepts a shopper before they ever reach a PDP?</li><li>Walmart is reportedly opening its doors to autonomous shopping agents while Amazon is moving to block them — two of the most important retail media platforms taking opposite positions. How should CPG brands be hedging right now?</li><li>Where do you see genuine participation-led growth opportunities for everyday CPG brands?</li><li>Gen Z and Gen Alpha were called out specifically — they don’t reject branded content, they reject inauthentic content. What’s the line between a CPG brand showing up credibly in culture versus coming across as cringe?</li><li>As CPG brands accelerate AI adoption across content, commerce, and consumer insights — where’s the line?</li><li>The report coins the phrase “the E-IQ economy.” What does leading with emotional intelligence actually look like in practice for a CPG marketer building campaigns in 2026?</li><li>What’s the realistic on-ramp for CPG brands to participate in immersive, experience-led growth without a Las Vegas budget?</li><li>As you look across all six themes from SXSW 2026, what’s the one move you’d tell a CPG Chief Marketing Officer to prioritize in the next 90 days — and what’s the one thing they should stop doing immediately?​​​​​​​​​​​​​​​​</li></ol>CPG Guys Website: <a href='http://cpgguys.com/'>http://CPGguys.com</a> FMCG Guys Website: <a href='http://fmcgguys.com/'>http://FMCGguys.com</a> SheCOMMERCE Website: <a href='https://shecommercepodcast.com/'>https://shecommercepodcast.com/</a> Rhea Raj’s Website: <a href='http://rhearaj.com/'>http://rhearaj.com</a> Lara Raj in Katseye: <a href='https://www.katseye.world/'>https://www.katseye.world/</a>DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.&nbsp;

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