Pet ownership is booming &ndash; and so is the business behind it.&nbsp;&nbsp; From birthday parties for pets to organic food and premium grooming, consumers are spending big to keep their animals healthy and happy. So why are people so invested in their pets?&nbsp;&nbsp; AGSM @ UNSW Business School MBA alumna <a href="https://www.instagram.com/annekevandenbroek/?hl=en">Anneke van den Broek</a> is the CEO and founder of premium pet-care brand <a href="https://rufusandcoco.com.au/?srsltid=AfmBOopDLS-C4DYzdg-6HQSlVoCmRqopisv9bSV8KpjBEBoIceiJWASx">Rufus & Coco.</a> She explains our changing relationship with our pets and how it&rsquo;s reshaping the multi-billion-dollar industry.&nbsp;&nbsp; +++&nbsp; The Business Of&nbsp;podcast is brought to you by the&nbsp;University of New South Wales Business School, produced with&nbsp;<a href="http://deadsetstudios.com/">Deadset Studios</a>.&nbsp;&nbsp; &nbsp; This episode is hosted by&nbsp;<a href="https://www.unsw.edu.au/staff/juliet-bourke">Dr Juliet Bourke</a>,&nbsp;with insights from&nbsp;<a href="https://www.unsw.edu.au/staff/barney-tan">Professor Barney Tan</a>.&nbsp; &nbsp; The transcript and show notes can be found on our website&nbsp;<a href="https://www.unsw.edu.au/business/our-schools/agsm/about-us/the-business-of-podcast">here</a>.&nbsp; Want to follow the latest research and news from UNSW Business School and AGSM @ UNSW Business School? Subscribe to our industry stories at&nbsp;<a href="https://www.businessthink.unsw.edu.au/">BusinessThink</a>&nbsp;and follow&nbsp;<a href="https://www.linkedin.com/school/3274515/">UNSW Business School</a>&nbsp;and&nbsp;<a href="https://www.linkedin.com/school/agsm-nswbusinessschool/">AGSM</a>&nbsp;on LinkedIn.&nbsp;Or listen to more episodes of&nbsp;<a href="https://www.youtube.com/playlist?list=PLQbonRH_ZoP6HvuwtyFG3yESJ5ag-o34w">The Business Of</a>&nbsp;and subscribe to our&nbsp;<a href="https://www.youtube.com/@unswbusiness/videos">UNSW Business School</a>&nbsp;and&nbsp;<a href="https://www.youtube.com/c/AGSMatUNSWBusinessSchool">AGSM</a>&nbsp;channels on YouTube.&nbsp; We acknowledge Aboriginal and Torres Strait Islander peoples as the Traditional Custodians of the land on which this show was made.&nbsp;See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

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