John sits down with Tyler Griffin (Swift Pro Heating, Cooling & Plumbing) to unpack how he launched a fast-growing HVAC + Plumbing startup in one of the most competitive markets in America: Washington, D.C./Northern Virginia. From selling his previous exterior business to private equity, taking a six-month reset, and then sprinting from zero to multi-million in year one, Tyler shares the gritty playbook—reviews over revenue early, Angie Ads to jumpstart demand, vendor partnerships (hello, Trane/Ferguson), dialing memberships, and building leaders who model → mentor → multiply.They get tactical on launching from scratch instead of buying, recruiting in a saturated market, wiring culture for speed, standing up next-day installs, and using Nexstar’s OPEX roadmap to avoid the common HVAC pitfalls. If you’re eyeing a greenfield launch or adding a second trade, this one’s a field guide.<h1>💡 What You’ll Learn</h1><ul><li>Launch vs. buy: why greenfield can beat pricey acquisitions</li><li>The “Day 1 legitimacy” stack: branded wraps, website, and review flywheel</li><li>Demand plumbing: Angie Ads, map pack, and referral loops that convert to system replacements</li><li>Memberships as a moat (and how to fix a lopsided install/service mix)</li><li>Vendor strategy: pricing, warranty support, and picking partners who bet on </li></ul><h1>🎙️ Host</h1><a href='https://x.com/wilsoncompanies'>John Wilson </a><h1>🎙️ Guest</h1>Tyler Griffin (Swift Pro Heating, Cooling & Plumbing – Washington, D.C./Northern Virginia)🔨Sponsored by WeSupplyTrades — Thousands of Plumbing, HVAC, and Hydronics parts shipped fast. Sign up free, save big, and get 20% off your first order with code<a href='https://www.wesupplytrades.com/owned-and-operated'> OWNED20 HERE</a> Shout Out to FieldPulse 🚀FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer!<a href='https://www.fieldpulse.com/book-demo?utm_source=referral&utm_medium=partner&utm_campaign=OwnedandOperated&_bhlid=adde1d4b7623ada1146dde2ba3cf7bd06624cb4a'>📅 Book your demo</a> 📞 Sponsored by Quo — The Modern Business Phone for Service ProsMissed calls mean missed business. Quo (formerly OpenPhone) is the AI-powered phone system that logs calls, creates summaries, and automates follow-ups — keeping your team connected and customers happy.<a href='https://quo.com/owned'>🎁 Start your 7-day free trial and get 20% off your first six months</a> <h1>🔗 More from us</h1><a href='https://www.ownedandoperated.com/'>https://www.ownedandoperated.com/</a><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1679509/open_sms">Send Us Mail!</a>More Ways To Connect with O&O <ul> <li><a href='https://www.youtube.com/@john_wilsonco'>John's YouTube Channel</a></li> <li><a href='https://www.ownedandoperated.com'>Weekly Newsletter </a></li> <li><a href='https://www.ownedandoperated.com/'>Owned and Operated </a></li> </ul> <a href='https://podcasts.apple.com/us/podcast/owned-and-operated-a-plumbing-electrical-and/id1560999545'>Leave a Review</a> <a href='https://www.wilsonplumbingandheating.com'>John Wilson, CEO of Wilson Companies</a> <a href='https://rapidhvactn.com'>Jack Carr, CEO of Rapid HVAC</a> 📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

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#250 Start From Scratch or Buy? One Founder’s Surprising Answer

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