The guest in this episode is Hugo Spowers. Hugo has led an adventurous life. In the 1970s and 80s he was an active member of the Dangerous Sports Club, which invented bungee jumping, inspired by an initiation ceremony in Vanuatu. Hugo skied down a black run in St.Moritz in formal dress, seated at a grand piano, and he broke his back, neck and hips when he misjudged the length of one of his bungee ropes.Hugo is a petrol head, and done more than his fair share of car racing. But if he’ll excuse the pun, his driving passion was always the environment, and he is one of the world’s most persistent and dedicated pioneers of hydrogen cars.He is co-founder and CEO of Riversimple, a 24 year-old pre-revenue startup, which have developed 5 generations of research vehicles. Hydrogen cars are powered by electric motors using electricity generated by fuel cells. Fuel cells are electrolysis in reverse. You put in hydrogen and oxygen, and what you get out is electricity and water.There is a long-standing debate among energy experts about the role of hydrogen fuel cells in the energy mix, and Hugo is a persuasive advocate. Riversimple’s cars carry modest sized fuel cells complemented by supercapacitors, with motors for each of the four wheels. The cars are made of composites, not steel, because minimising weight is critical for fuel efficiency, pollution, and road safety. The cars are leased rather than sold, which enables a circular business model, involving higher initial investment per car, and no built-in obsolescence. The initial, market entry cars are designed as local run-arounds for households with two cars, which means the fuelling network can be built out gradually. And Hugo also has strong opinions about company governance.Selected follow-ups:<ul><li><a href='https://en.wikipedia.org/wiki/Hugo_Spowers'>Hugo Spowers</a> - Wikipedia</li><li><a href='https://www.riversimple.com/'>Riversimple</a></li></ul> Music: Spike Protein, by Koi Discovery, available under CC0 1.0 Public Domain Declaration<a href='https://www.youtube.com/@InfoTechRG' target='_blank'>Digital Disruption with Geoff Nielson</a> Discover how technology is reshaping our lives and livelihoods.Listen on: <a href='https://podcasts.apple.com/podcast/id1798209377' target='_blank'>Apple Podcasts</a> &nbsp; <a href='https://open.spotify.com/show/7L9LI7y1rcLVeNEbuUsgCq?si=30O1lE3LSpO8erTD5ov7Xg' target='_blank'>Spotify</a> <a href='https://www.acxiom.com/podcasts/' target='_blank'>Real Talk About Marketing</a>An Acxiom podcast where we discuss marketing made better, bringing you real...Listen on: <a href='https://podcasts.apple.com/podcast/id1463601023' target='_blank'>Apple Podcasts</a> &nbsp; <a href='https://open.spotify.com/show/1rqiMbNFn3kAabnYC0K70a' target='_blank'>Spotify</a> <a href='https://www.youtube.com/@InfoTechRG' target='_blank'>Digital Disruption with Geoff Nielson</a> Discover how technology is reshaping our lives and livelihoods.Listen on: <a href='https://podcasts.apple.com/podcast/id1798209377' target='_blank'>Apple Podcasts</a> &nbsp; <a href='https://open.spotify.com/show/7L9LI7y1rcLVeNEbuUsgCq?si=30O1lE3LSpO8erTD5ov7Xg' target='_blank'>Spotify</a>

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