After graduating in 2012, Gareth Edwards spent the first 5 years of his dental career by treating patients in Middleton, North Manchester. He then embarked on an 18-month journey through Asia and South America, dedicating time not only to traveling but also to reading a diverse range of books. In 2019, Gareth returned to Bournemouth, his hometown, and formed a partnership with Zak Kara. Sharing similar philosophies about dentistry and business, they initially took over a three-surgery practice. However, they quickly outgrew it and moved into a larger, purpose-built clinic, giving birth to Smile Stories. Their philosophy was centered around creating an experience "nothing like your old dentist." Gareth generously shares here the secrets that make Smile Stories a success. In this podcast, you'll discover: <ul id="amk5l221" class="lzXH5"> <li id="rit0t222" class="A80zq" dir="auto"> How Smile Stories has become a unique dental practice by fostering lifelong patient relationships, incorporating innovative design, and utilising comprehensive digital dentistry. You'll also learn about their ideal client; </li> <li id="pfdgp225" class="A80zq" dir="auto"> Their inspiration from outside the dental field and various examples of where they gain this insight; </li> <li id="i7wkp228" class="A80zq" dir="auto"> The creation of a work environment where team members are eager to come to work, engaging every team member in each stage of the patient journey with their "Triangle formula"; </li> <li id="k293b231" class="A80zq" dir="auto"> Gareth and Zak's calculated approach to risk, enabling rapid growth and expansion; </li> <li id="np7ay234" class="A80zq" dir="auto"> Their strategies for marketing, enhancing patient experiences, and cultivating a strong team culture that resulted in 571 five-star Google reviews. You'll learn their "Peak End Rule", identifying the optimal time and method for requesting reviews. </li> <li id="el71r237" class="A80zq" dir="auto"> Examples of how they surprise and delight patients, including team celebrations at the end of treatments; </li> <li id="ag0il240" class="A80zq" dir="auto"> Personalised marketing approaches for each new patient, sending tailored marketing messages that cater to the individual needs and desires of the patient. </li> </ul> And much more!

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