ITAM teams face new challenges in tracking AI software, managing dynamic licensing models, and controlling cloud costs. Without a clear strategy, organisations risk overspending, compliance issues, and a lack of visibility into AI-driven assets. 

Parpreet Singh from TMG joins us in this episode as we explore how ITAM teams can evolve to meet the demands of AI, including the impact of AI on software licensing/asset tracking and best practices for cost optimisation. 

"The future is moving toward context-based AI and away from general platforms pulling information from across the internet - and that’s the right direction" - Parpreet Singh

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