In this episode we discuss 2024 winner of the JCDecaux PROGRAMMATIC Campaign of the Year Award for the campaign&nbsp;Extra&rsquo;s Gum Cities. The campaign demonstrated successfully using programmatic Out-of-Home to increase brand awareness, improve sentiment, and drive sales growth. Designed to engage Gen Z students, workers, and commuters,&nbsp;Extra&rsquo;s Gum Cities&nbsp;proved how Out-of-Home connects brands with young audiences in the moments that matter. Joining Gai on the podcast for this episode: Brad Palmer (JCDecaux),&nbsp;Brady Arlt (Group M Nexus), Matt Ridsdale (EssenceMediacom) and&nbsp; Mel Alforque (Mars)&nbsp;See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

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