When shopping online, you and another person could be buying the exact same item, and you'll pay more because of who you are, where you are and your purchase history. In this episode of Life Kit, author Lindsay Owens shares tips from her new book Gouged on how to avoid getting ripped off by surveillance pricing — and get a fair price. Follow us on Instagram: <a href="https://www.instagram.com/nprlifekit/?hl=en"target="_blank" >@nprlifekit</a><a href="https://www.npr.org/newsletter/life-kit"target="_blank" >Sign up for our newsletter here.</a>Have an episode idea or feedback you want to share? Email us at <a href="mailto:lifekit@npr.org"target="_blank" >lifekit@npr.org</a>Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include sponsor-free listening and convenient playlists of popular help topics like personal finance, getting healthy, and more. Learn more at <a href="http://plus.npr.org/"target="_blank" >plus.npr.org</a>. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences. <a href="https://www.npr.org/about-npr/179878450/privacy-policy">NPR Privacy Policy</a>

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