<a href="https://twitter.com/whatleydude">James Whatley</a> has been a social media geek so long he practically invented the term. These days he's a strategy partner at <a href="https://www.digitas.com/">Digitas</a>, where he helps brands make the most of digital platforms.
James joins Matt Navarra and Martin SFP Bryant to talk about how social media has evolved over the past 15 years, how brands use it well, whether TikTok is a flash in the pan, Facebook’s PR slip-ups, why it’s so hard to respect modern political marketing online, and more, as we kick back for a less formal interview than usual.
Meanwhile, Matt and Martin talk over the week’s news, share the latest tests and tools you need to know about, and Martin tries to get Matt into BoJack Horseman.
Geekout with Matt Navarra is sponsored by Pinterest. Inspire your audience and grow your company on Pinterest with a free business account. Learn more at <a href="https://business.pinterest.com/en-gb">business.pinterest.com</a>.
News stories:
<a href="https://www.theverge.com/2020/2/3/21121207/youtube-google-alphabet-earnings-revenue-first-time-reveal-q4-2019">YouTube is a $15 billion-a-year business, Google reveals for the first time</a>
<a href="https://www.bloomberg.com/news/articles/2020-02-04/instagram-generates-more-than-a-quarter-of-facebook-s-sales">Instagram Brings In More Than a Quarter of Facebook Sales</a>
<a href="https://www.huffingtonpost.co.uk/entry/instagram-promoting-anti-vax-anti-vaccine_n_5e347c50c5b69a19a4aede0c?ri18n=true">Instagram's Search Results For Vaccines Are A Public Health Nightmare</a>
<a href="https://www.buzzfeednews.com/article/alexkantrowitz/twitter-just-released-its-plan-to-deal-with-deep-fakes">Twitter Just Released Its Plan To Deal With Deep Fakes</a>
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Follow Matt and Martin on Twitter: <a href="https://twitter.com/mattnavarra">@MattNavarra</a> and <a href="https://twitter.com/martinsfp">@MartinSFP</a>
Join <a href="https://www.facebook.com/groups/socialgeekout">the Social Media Geekout Facebook Group</a> or discuss the show on Twitter using the hashtag <a href="https://twitter.com/search?q=%23geekoutquestions">#geekoutquestions</a>.
Geekout with Matt Navarra is a <a href="https://www.bigrevolution.net/podcasts">Big Revolution</a> production.

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11. Digitas' James Whatley on the evolution of social media

Matt Navarra & Big Revolution