<p>It’s 2012 and Apple’s legendary designer in chief, Jony Ive, decides the company’s first product launch after Steve Jobs’ death should be a smartwatch. But he struggles to get buy-in from CEO Tim Cook and upper management. Meanwhile Samsung races to beat Apple to market.. Then Samsung raises the stakes with a wildly successful satirical ad campaign aimed at Apple’s pretentiousness, but eventually launches a flawed smartwatch that leaves consumers cold. After Apple finally greenlights the smartwatch project, Jony Ive and Apple engineers grapple with a host of challenges.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>

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Apple Watch vs Samsung | Race to the Wrist | 2

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