Today’s callers: Kohindo from New York is looking to reboot her African-rooted fashion brand after losing a few key retailers. Then Tara from San Diego considers avenues to educate consumers about the benefits of her wool sauna hats. And Carol from Houston wonders whether to market her collegiate purses and accessories l to students or their gift-giving family members.&nbsp;Plus, Seth lays out his ambitions to quadruple Insomnia’s locations and become a global chain — without turning to franchising.Thank you to the founders of Kohindo, Sauna Societé, and Desden for being a part of our show.Be sure to listen to <a href="https://art19.com/shows/831bd173-0992-41b7-b1eb-112db904d947/episodes/836348d0-70d4-47c1-b143-87cffbdbc33b/embed">Insomnia Cookies’ founding story</a> as told by Seth on the show in 2024.This episode was produced by Casey Herman with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Annlie Huang.You can follow HIBT on<a href="https://x.com/HowIBuiltThis"> X</a> &<a href="https://www.instagram.com/howibuiltthis/"> Instagram</a> and sign up for Guy's free newsletter at<a href="http://guyraz.com/"> guyraz.com</a> and on<a href="https://guyraz.substack.com/"> Substack</a>.
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