When you really want to buy something, what do you do? Do you wait for 48 hours to cool off a bit and think it over? Or perhaps do you create a category for it in YNAB and fund it with a few dollars, just to see how it feels? Having the urge to buy something is not a bad or shameful thing, but there should be a process for weighing that purchase against your other priorities. That's what YNAB does -- it makes money more real by giving you a framework to evaluate your spending against your priorities. That way when you buy something, you can feel really good about it -- no shame, no guilt, just joy!     Watch The Jesse Mecham Show on YouTube: <a href= "https://www.youtube.com/@jessemechamshow">https://www.youtube.com/@jessemechamshow</a>   Got a question for Jesse? Send him an email: <a href="mailto:askjesse@ynab.com">askjesse@ynab.com</a>   Sign up for a free 34-day trial of YNAB at <a href= "https://www.youneedabudget.com">www.youneedabudget.com</a>   Follow YNAB on social media: Facebook: <a href= "https://www.facebook.com/ynabofficial/">@ynabofficial</a> Instagram: <a href= "https://www.instagram.com/ynab.official/">@ynab.official</a> Twitter/X: <a href="https://twitter.com/ynab">@ynab</a> Tik Tok: <a href= "https://www.tiktok.com/@ynabofficial?lang=en">@ynabofficial</a>   Tickets to YNAB Fan Fest 2025 are on sale now! Coming to Minneapolis and NYC: <a href="https://ynab.com/events">YNAB.com/events</a>

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