Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/3568/2026-07-13">Connect your AI to SpotsNow</a><ul>
<li>Exclusive: <a href="https://podnews.net/press-release/bill-maher-daylight">Daylight Media has signed Bill Maher's Club Random</a> - it becomes the latest show to join the network in a period of fast growth. Daylight will work with Club Random on sales and distribution; nine other shows have recently joined the platform.</li>
<li>"Consumers simply don't have the attention span they once had." Writing for Podnews today, DAX US's <a href="https://podnews.net/article/attention-span-myth">Brian Conlon suggests this is a myth waiting to trip up the unwary marketer</a>: and, in fact, the data points to consumers just making choices on where to direct their attention.</li>
<li>A podcast app that removes advertising, ZeroAds, has <a href="https://zeroads.ai/blog/podcast-ad-study-2026/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-13">measured the ads in 60,000 episodes</a> submitted by their users. The median, the company says, is 4.3 minutes of ads per episode - 10.2% ads. But some shows are significantly more. All measured using at least 25 different episodes, iHeart's <a href="https://podnews.net/podcast/i4lvr"><cite>Handel On The Law</cite></a> is 44% ads; iHeart's <a href="https://podnews.net/podcast/i4p9u"><cite>Covino & Rich</cite></a> is 36.7% ads; iHeart's <a href="https://podnews.net/podcast/i95zq"><cite>Dear Chelsea</cite></a> is 36.6% ads; and iHeart's <a href="https://podnews.net/podcast/im94"><cite>The Ben Maller Show</cite></a> is 35.1% ads. (There's something linking all four of those and we can't think what it is.)
<ul>
<li>Data in Podscribe - and our own tests - suggests that ZeroAds is significantly over-estimating the number of ads in podcasts. That's unsurprising, given it's trying to promote its product: but even Podscribe suggests that these four shows consist of more than 20% ads.</li>
</ul>
</li>
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