We’re back with another Cozy Earth x The End in Mind episode! In this week’s solo, I’m diving into one of my favorite (and most misunderstood) topics: influencer marketing.After years of working with brands and creators through my agency, Meraki Media Management, I’ve learned that the secret to influencer marketing isn’t about follower count — it’s about relationships, alignment, and collaboration.I’m sharing:- What to do when you don’t have a big budget for influencers- How to build authentic relationships that lead to long-term partnerships- Why collaboration always works better than transaction- And how to protect yourself (and your brand) with clear communication and contractsWhether you’re a business owner ready to collaborate with creators or a marketer building your next campaign, this episode will give you a real behind-the-scenes look at how influencer marketing works, and how to make it feel aligned.*Special Offer from Cozy Earth: Black Friday came early!- Use code ‘MERAKI’ to save 40% sitewide!- Try Cozy Earth risk-free with their 100-Night Sleep Trial and 10-Year WarrantyBecause comfort fuels creativity — and these are the softest sheets and pajamas ever!<a href="http://cozyearth.com/">cozyearth.com</a> | Code: MERAKI*Loved this episode?*DM me on Instagram @meraki_media_management to share your biggest takeaway or your Cozy Earth favorites, and tag me when you order — I want to see what you picked! Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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