Ever find yourself caught in the trap of confusing visibility with progress? In this episode, we'll delve into why seeking attention can often feel like momentum but doesn't necessarily translate to business traction. Will Schroter shares a cautionary tale from his own experience, revealing how his focus on brand-building and networking kept him from truly building his company. We explore the fine line between personal branding and productivity, and why many founders need to prioritize the latter to achieve real success. It's a reminder that until your product and business are fully developed, every external interaction could be costing you more than it's worth.00:30 The Trap of Visibility: A Personal Story02:24 The Illusion of Popularity vs. Productivity06:21 The Modern-Day Equivalent: Social Media09:24 Balancing Publicity and Productivity11:23 Cautionary Tales and Lessons Learned12:55 The Importance of Focus and Balance14:48 Earning the Right to Brand Build15:29 The Pitfalls of Prioritizing Popularity Over Business16:07 The Honeymoon Period of Venture Funding17:40 The Dangers of Personal Branding for Founders18:47 When Personal Views Hurt Business21:39 Balancing Personal and Company Brand23:48 Focus on Building the Business First30:22 The Cost of External InteractionsResources:Startup Therapy Podcasthttps://www.startups.com/community/startup-therapyWebsitehttps://www.startups.com/beginLinkedInhttps://www.linkedin.com/company/startups-co/Join our Network of Top FoundersWil Schroterhttps://www.linkedin.com/in/wilschroter/Ryan Rutanhttps://www.linkedin.com/in/ryan-rutan/What to listen for:

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