Episode Summary: Join us for an insightful conversation with Draye Redfern, a marketing expert with a rich background in insurance and a knack for innovative strategies. Draye shares his journey from working in his family's insurance agency to founding Redfern Media, a marketing agency that has helped numerous businesses thrive. Discover the power of direct mail, the importance of knowing your numbers, and the value of building personal connections in business.00:02:00 Introduction to Draye Redfern and his background in insurance 00:10:30 The power of direct mail in modern marketing. 00:22:15 Draye discusses the ANKR framework for business growth.00:35:45 The importance of personal branding and social media presence.00:48:00 Understanding business metrics and their impact on success. 1:05:00 Closing thoughts and Draye's upcoming projects.Memorable Quotes:"Good marketing is really, really impactful." – Draye Redfern "The riches are in the niches." – Draye Redfern "It's five times to 25 times more expensive to go get a new customer than it is to simply retain an existing one." – Draye Redfern "The sweetest sound of someone's ears is the sound of their own name." – Draye RedfernGuest Information: Draye Redfern is the founder of Redfern Media and a seasoned marketing consultant. Connect with him on social media @DrayeRedfern or visit fractionalcmo.com for more insights.Explore Draye's book, "The Recession Survival Guide," available on Amazon and Audible, and stay tuned for his upcoming release on the ANKR framework.Sponsors:Smart ChoiceCanopy Connect Olde School Marketing

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