The quirky little grocery chain with California roots and German ownership has a lot to teach all of us about choice architecture, efficiency, frugality, collaboration, and team spirit. <ul><li>SOURCES:<ul><li><a href="https://www.linkedin.com/in/kirk-desermia-95954186">Kirk DesErmia</a>, facilities manager in Seward, Alaska.</li><li><a href="http://revolutionaryoldidea.squarespace.com/">Mark Gardiner</a>, journalist and author.</li><li><a href="https://www.sheenaiyengar.com/">Sheena Iyengar</a>, professor of business at Columbia Business School.</li><li><a href="http://michael-roberto.blogspot.com/">Michael Roberto</a>, professor of management at Bryant University.</li></ul></li></ul> <ul><li>RESOURCES:<ul><li>“<a href="https://www.hbs.edu/faculty/Pages/item.aspx?num=45557">Trader Joe’s</a>,” David Ager and Michael Roberto (Harvard Business School Case, 2014).</li><li>“<a href="https://www.eater.com/2017/8/9/16099028/trader-joes-products">What Brands Are Actually Behind Trader Joe’s Snacks?</a>,” Vince Dixon (Eater, 2017).</li><li><a href="https://www.amazon.com/gp/product/0979167337/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=freakonomic08-20&creative=9325&linkCode=as2&creativeASIN=0979167337&linkId=8a85b1b699c570d4d90d2d656e845f20">Build a Brand Like Trader Joe’s</a> by Mark Gardiner (2012).</li><li>“<a href="https://faculty.washington.edu/jdb/345/345%20Articles/Iyengar%20%26%20Lepper%20(2000).pdf">When Choice is Demotivating: Can One Desire Too Much of a Good Thing?</a>,” Sheena Iyengar and Mark Lepper (Journal of Personality and Social Psychology, 2000).</li><li><a href="https://www.amazon.com/gp/product/111954579X/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=freakonomic08-20&creative=9325&linkCode=as2&creativeASIN=111954579X&linkId=9ffa80f738fbab40333e5ba748b8ecb5">Unlocking Creativity</a>, by Michael Roberto (2019).</li></ul></li></ul> <ul><li>EXTRAS:<ul><li>“<a href="https://freakonomics.com/podcast/i-pencil/">How Can This Possibly Be True?</a>,” by Freakonomics Radio (2016).</li><li>“<a href="https://freakonomics.com/podcast/how-to-save-1-billion-without-even-trying-a-new-freakonomics-radio-podcast/">How to Save $1 Billion Without Even Trying</a>,” by Freakonomics Radio (2016).</li></ul></li></ul>

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