Sponsored by The Podglomerate. From first recording to final export. The Podglomerate's free <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/3714/2026-09-21">Ultimate Guide to Podcast Production</a> walks you through every step, with real examples and platform recommendations.<ul>
<li>At the Sounds Profitable Business Summit last week, <a href="https://www.linkedin.com/pulse/podcast-advertisings-top-buyers-align-youtube-measurement-nnrac/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-09-21">ADOPTER Media, Right Side Up and Oxford Road announced</a> that they will only use YouTube's Engaged Views to count YouTube impressions for buying advertising. <a href="https://www.youtube.com/watch?v=2Xk8k-F1vWM&utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-09-21">You can watch the announcement here</a>. YMH Studios have also made a similar statement. Oxford Road's Dan Granger said that the industry should "get a little fed up" and make our voices heard.
<ul>
<li>YouTube <a href="https://podnews.net/update/youtube-views-change#story1">suddenly changed</a> the definition of a public "play" in August - with just five business days notice - to one that <a href="https://podnews.net/update/one-click-16-directories#story3">doubles</a> its numbers; the "engaged views" figure is <a href="https://podnews.net/update/flying-this-thing#story3">almost</a> the older definition - worked out using an opaque, proprietary algorithm that <a href="https://podnews.net/update/flying-this-thing#story2">YouTube declines to clarify</a>.</li>
</ul>
</li>
<li>The IAB has a different definition for video plays - "50% of the pixels on for two seconds" - and, last week, <a href="https://podnews.net/update/iab-framework#story1">appeared to reject a new framework</a> for measurement of video/audio podcasts. Matt Shapo, Senior Director of the Measurement Center at IAB, and Jason Adamski, Director of Audio at IAB, were interviewed by <a href="https://podnews.net/podcast/izdbu"><cite>PodBiz</cite></a> in a new episode just made available, with Adamski admitting that the industry is fragmented. 
<ul>
<li>In the <a href="https://podnews.net/podcast/izdbu"><cite>PodBiz</cite></a> podcast interview, Adamski is asked for the difference between a download and a play. He suggests that "a download is the bitrate of everything that has been downloaded onto the device, and a play is actually when... I don't know if we have a standard definition of a play, I mean it is when we have views, and..." before being cut off by Shapo. In fact, the <a href="https://iabtechlab.com/wp-content/uploads/2024/02/PodcastMeasurement_v2.2_final.pdf?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-09-21">guidelines</a> define a valid download as the transferral of at least 60 seconds of content to a device: bitrate isn't relevant. And, there is no definition of a play in the Podcast Measurement Guidelines at all.</li>
</ul><a href="https://podnews.net/update/engaged-views-only">> > > Read more of today’s podcast industry news stories on the Podnews website</a>: and get our free daily newsletter.Classifieds - <a href="https://podnews.net/classifieds/">your job or ad here</a><ul><li><a href="https://podnews.net/class-click/3703/2026-09-21" rel="sponsored">💰The Podcasting Business School Newsletter📈</a> &mdash; Podcasting Business School is a free weekly newsletter for podcasters who want more downloads & income. Every Thursday morning, get one practical strategy that you can actually use that week.</li><li><a href="https://podnews.net/class-click/3701/2026-09-21" rel="sponsored">Grow Your YouTube Audience</a> &mdash; Audiencelift.com helps your YT channel with more views, watch time and subscribers. Turn great podcast content into measurable audience growth today. See Our Pricing!

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