Matt is joined by Nielsen Global Media executive Brian Fuhrer to discuss why NFL ratings seem to be setting new viewership records all the time, how sports-ratings measurements have changed, why these numbers are so important for sports leagues, and which leagues are growing the fastest (02:35). Matt finishes the show with an opening weekend box office prediction for ‘Five Nights at Freddy's 2’ (26:35). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ <a href="https://puck.news/join/?subscribe__coupon=THETOWN">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>. Email us your thoughts! <a href="mailto:thetown@spotify.com">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thetown@spotify.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a> Host: Matt Belloni Guest: Brian Fuhrer Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit <a href="https://podcastchoices.com/adchoices">podcastchoices.com/adchoices</a>

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Why the NFL (and Everything Else) Keeps Breaking Ratings Records

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