What do you want to be when you grow up? It&#39;s a universal question — and yet at some point, people stop asking you. Drawing on a nationwide survey across the Philippines, consumer researcher Lance Katigbak makes the case that countries should keep track of their citizens&#39; ambitions and aspirations. His radical proposal: What if governments didn&#39;t just track GDP but also started measuring dreams? After Modupe shares why asking about people&#39;s dreams are important.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Why countries should measure dreams and ambitions (just like GDP) | Lance Katigbak

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