We’re continuing our new chapter of the Sustainable Jungle Podcast—where we dive into the real stories behind the brands we’ve rated on their sustainability efforts.
In this episode, we’re joined by Jennifer Roberge, co-founder of The Kind Pet—an ethical online pet store—and co-owner of Boba & Vespa, a sustainable pet product brand that was recently Top Rated by Sustainable Jungle. Jennifer shares how her passion for conscious consumerism and animal welfare led her to launch The Kind Pet, a curated store focused on low-waste, ethical products for pets. We explore her journey from founding the retail platform to acquiring Boba & Vespa, a brand leading the way in circular design and plastic-free pet toys.
We talk about:
<ul>
<li>What makes a more sustainable pet brand</li>
<li>Why circularity and end-of-life design matter</li>
<li>How to build trust in an industry full of greenwashing</li>
<li>The challenges—and rewards—of staying true to your mission</li>
</ul>
🎧 Members-only bonus: In our extended conversation, Jennifer opens up about the personal challenges of running a mission-driven business, tough trade-offs, and what it really takes to keep moving forward. Stay tuned for details on how to access this exclusive content or register your interest here:<a href='https://forms.gle/cJEE2Q1vAxW6yYpdA'> https://forms.gle/cJEE2Q1vAxW6yYpdA</a>
Important Links
<ul>
<li>See The Kind Pet Rating: <a href='https://www.sustainablejungle.com/brand-ratings/the-kind-pet/'>https://www.sustainablejungle.com/brand-ratings/the-kind-pet/</a></li>
<li>Visit The Kind Pet: <a href='https://www.sustainablejungle.com/the-kind-pet-brand-rating-review/'>https://www.sustainablejungle.com/the-kind-pet-brand-rating-review/</a></li>
<li>Subscribe to our newsletter: <a href='https://www.sustainablejungle.com/newsletter'>https://www.sustainablejungle.com/newsletter</a></li>
<li>Show notes: <a href='https://www.sustainablejungle.com/podcast/episode-74/'>https://www.sustainablejungle.com/podcast/episode-74/</a></li>
<li>Watch on YouTube: <a href='https://youtu.be/hwFIi3V_Jtg'>https://youtu.be/hwFIi3V_Jtg</a></li>
</ul>
How to Support the Podcast
Thank you for listening! If you enjoyed this episode, please:
<ul>
<li>Follow or subscribe wherever you listen</li>
<li>Leave us a review on your favorite platform</li>
<li>Share it with someone who cares about conscious consumption</li>
</ul>
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Building a Kinder Pet Industry: Jennifer Roberge on Sustainability at The Kind Pet & Boba & Vespa

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