Online reviews can make or break a guest’s decision to book, and how you manage them matters more than ever. Marco DiDomizio, Broker and Consultant with Inn Advisors, and Dan Clark, owner of the Inn of the Turquoise Bear, share how innkeepers can turn reviews into a powerful marketing tool to build their brands and increase bookings. Drawing from their 2025 ALP Conference presentation, they offer smart tips on earning better reviews, managing negative feedback, and focusing on the platforms that matter most. We are very thankful to Marco and Dan for sharing their insights with us. You can learn more about Inn Advisors at <a href= "https://innadvisors.com/" target="_blank" rel= "noopener">innadvisors.com</a> and the Inn of the Turquoise Bear at <a href="https://www.turquoisebear.com/" target="_blank" rel= "noopener">turquoisebear.com</a>. Our podcast is presented by the Frictionless Guest App, the digital concierge that helps your guests live like locals. To learn more, visit <a href="https://www.frictionlessguest.com/" target= "_blank" rel="noopener">frictionlessguest.com</a>.

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