Starting a podcast is easy—but building one that shortens your sales cycle, drives high-ticket leads, and supports your business? That’s a different game.In this episode, Katie sits down with Megan Doherty of One Stone Creative to unpack the business strategy behind podcasting. They dive into podcast value math, why most shows fail to convert, and how to create episodes that become evergreen sales tools.What You’ll Learn:<ul><li>How to design a podcast that fits your business goals</li><li>Why 12-15 focused episodes might be more powerful than 100 inconsistent ones</li><li>The real KPIs that drive ROI (hint: it’s not downloads)</li><li>When (and how) to turn your podcast into a strategic referral engine</li></ul>Timestamps:00:00&nbsp;Introduction and Podcasting Strategy Overview01:08&nbsp;Guest Introduction: Megan Doherty02:06&nbsp;Common Misconceptions About Podcasting03:47&nbsp;Designing a Podcast for Business Outcomes05:10&nbsp;Shortening the Sales Cycle with Podcasts08:05&nbsp;Entertainment vs. Business Podcasts09:56&nbsp;Measuring Podcast Success13:54&nbsp;Business Podcast Blueprints and State of Business Podcasting Report21:07&nbsp;Final Thoughts and Contact InformationWant to create a podcast that does more than entertain? Visit<a href="http://podcastingforbusiness.com" rel="noopener noreferrer" target="_blank"> podcastingforbusiness.com</a> for Megan’s full blueprint. DM Katie on LinkedIn if you want help bringing your podcast strategy to life.Visit Megan Dougherty online:Website: <a href="http://podcastingforbusiness.com/" rel="noopener noreferrer" target="_blank">http://podcastingforbusiness.com/</a>LinkedIn: <a href="https://www.linkedin.com/in/doughertymegan/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/doughertymegan/</a>Podcast: <a href="https://podcasts.apple.com/us/podcast/the-business-podcast-spotlight/id1801282981" rel="noopener noreferrer" target="_blank">https://podcasts.apple.com/us/podcast/the-business-podcast-spotlight/id1801282981</a>Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://yournextstep.agency/Linkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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