The world’s oldest advertising medium has reconfigured itself for the digital age. Zachary Crockett looks up. <ul><li>SOURCES:<ul><li><a href="https://www.linkedin.com/in/annabager/">Anna Bager</a>, president and C.E.O. of the Out-of-Home Advertising Association of America.</li><li><a href="https://www.linkedin.com/in/danlevi/details/experience/">Dan Levi</a>, chief marketing officer at Clear Channel Outdoor.</li></ul></li></ul> <ul><li>RESOURCES:<ul><li>"<a href="https://magnaglobal.com/advertising-proves-resilient-amidst-economic-uncertainty/">Advertising Proves Resilient Amidst Economic Uncertainty,</a>" (Magna Global, 2025).</li><li>"<a href="https://investor.clearchannel.com/news/detail/529/clear-channel-outdoor-holdings-inc-reports-results-for-the-first-quarter-of-2025">Clear Channel Outdoor Holdings, Inc. Reports Results for the First Quarter of 2025</a>," (Clear Channel Investor Relations, 2025).</li><li>"<a href="https://journalofantiques.com/digital-publications/joac-magazine/features/the-bigger-the-bolder-outdoor-advertising/">The Bigger, The Bolder: Outdoor Advertising</a>," by Judy Gonyeau (Journal of Antiques and Collectibles, 2024).</li><li>"<a href="https://www.npr.org/2020/02/07/803907447/how-digital-billboards-target-passersby-hint-its-cellphone-data">How Digital Billboards Target Passersby (Hint: It's Cellphone Data)</a>," by Karen Duffin (NPR, 2020).</li><li>"<a href="https://thehustle.co/billboard-advertising">The hottest advertising trend of 2018? Billboards.</a>" by Zachary Crockett (The Hustle, 2019).</li><li>"<a href="https://www.scenic.org/take-action/resources/billboard-resources/model-legislation-for-banning-billboards/">Model Legislation for Banning Billboards</a>," (Scenic America).</li></ul></li></ul> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

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The Economics of Everyday Things

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