This episode of The PR Breakdown examines a viral crime case out of Albany, New York, that drew national attention when a suspect confessed on camera to killing and burying his parents. Guest Greg Floyd, veteran journalist and anchor, recounts how the investigation evolved from a financial-crimes lead into a homicide revelation, and reflects on the ethics, accountability, and human weight behind the interview.In this episode:<ul><li>How the case surfaced and escalated from a backyard dig to a double homicide</li><li>The email that led to an on-camera interview and an unexpected confession</li><li>Techniques for guiding high-stakes interviews without sensationalism</li></ul>Watch/Read:<ul><li>Interviews and coverage on <a href='https://www.youtube.com/user/CBS6Albany'>CBS 6 Albany’s YouTube</a> and <a href='https://cbs6albany.com/'>website</a><ul><li><a href='https://www.youtube.com/watch?v=lMz0EMPdTiY&t=28s'>Full video</a>: Man confesses to killing his parents during news interview, arrested in front of station</li><li><a href='https://www.youtube.com/watch?v=8RoevymWLyg'>Full video</a>: Lorenz Kraus speaks from jail after confession to parents' murder</li></ul></li></ul>Live & Archive:<ul><li>Substack Live: Friday, Oct 3 at 12:45pm ET — <a href='https://open.substack.com/live-stream/64350?utm_source=live-stream-scheduled-upsell'>Greg Floyd joins</a> for an extended Q&A.</li><li>Substack members will have access to the <a href='https://mollymcpherson.substack.com/'>archived live conversation</a> after the event.</li></ul>Content note: This episode discusses homicide and may be distressing for some listeners.The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. <a href="https://muckrack.com/utm_source=mollymcpherson">Click here to learn more.&nbsp;</a>Want More Behind the Breakdown? Follow <a href='https://mollymcpherson.substack.com/'>The PR Breakdown with Molly McPherson</a> on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts. <a href='https://mollymcpherson.substack.com/'>Follow Molly on Substack</a> <a href='https://www.mollymcpherson.com/newsletter'>Subscribe to Molly's Weekly Newsletter</a> <a href='https://www.addevent.com/calendar/VX903119'>Subscribe to Molly's Live Events Calendar.</a> Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. <a href='https://www.mollymcpherson.com/speaking'>Click here to book Molly for your next meeting</a>. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. <a href='https://muckrack.com/?utm_source=mollymcpherson'>Click here to try Muck Rack for yourself. </a> Follow & Connect with Molly: <ul> <li><a href='https://www.youtube.com/mollymcpherson'>https://www.youtube.com/mollymcpherson</a></li> <li><a href='https://mollymcpherson.substack.com/'>https://mollymc...</a></li></ul>

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Behind the Scenes of Greg Floyd’s Interview: Son Admits Killing Parents on Camera

The PR Breakdown with Molly McPherson

AI Chapters

AI Insights

Reviews