In this episode, we explore the challenges of standing out in crowded marketplaces and driving real e-commerce growth. Noah Wickham, Vice President of Sales and Marketing at My Amazon Guy, shares his approach to helping brands succeed by focusing on differentiation, understanding the competitive landscape, and creating a strong brand identity.  He also gives actionable advice on advertising, keyword research, and using data to boost sales.Topics discussed in this episode:  <ul><li>Why building a brand is crucial for long-term growth. </li><li>What goes wrong when brands don't plan for a launch. </li><li>How to differentiate your brand in a crowded market. </li><li>What to do before your product launch on Amazon. </li><li>How to optimize your product listing for customers and search. </li><li>Why good design and imagery are so important. </li><li>What advertising strategies to use for a new product. </li><li>How to use a launch strategy for early sales success. </li><li>What the four pillars of holistic growth are. </li><li>Why investing in growth is essential for business.  </li></ul>Links & Resources Website: <a href='https://myamazonguy.com/'>https://myamazonguy.com/</a> YouTube: <a href='https://www.youtube.com/myamazonguy'>https://www.youtube.com/myamazonguy</a> LinkedIn: <a href='https://www.linkedin.com/in/noahwickham/'>https://www.linkedin.com/in/noahwickham/</a> X/Twitter: <a href='https://x.com/myamazonguy'>https://x.com/myamazonguy</a> Get access to more free resources by visiting the show notes at <a href='https://tinyurl.com/44c74nhf'>https://tinyurl.com/44c74nhf</a> ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at <a href='https://tinyurl.com/ecb-apple-podcasts'>https://tinyurl.com/ecb-apple-podcasts</a> Join our Free Newsletter: <a href='https://newsletter.ecommercecoffeebreak.com/'>https://newsletter.ecommercecoffeebreak.com/</a> Support The Show On Patreon: <a href='https://www.patreon.com/EcommerceCoffeeBreak'>https://www.patreon.com/EcommerceCoffeeBreak</a> Partner with us: <a href='https://ecommercecoffeebreak.com/podcast-sponsorship/'>https://ecommercecoffeebreak.com/podcast-sponsorship/</a>

Ecommerce Advertising: A Comprehensive Guide — Noah Wickham | Why Brand Building Is Crucial, Why You Need An Ads Budget, How To Stand Out On Amazon, How To Optimize Your Listings, How To Use Data To Grow Sales, Why Diversifying Channels Is Smart (#432)

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Ecommerce Advertising: A Comprehensive Guide — Noah Wickham | Why Brand Building Is Crucial, Why You Need An Ads Budget, How To Stand Out On Amazon, How To Optimize Your Listings, How To Use Data To Grow Sales, Why Diversifying Channels Is Smart (#432)

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