How influencers, well, influence the way we see the world, our work, our families, and ourselves? And how does the spectacle we immerse ourselves in daily contribute to our perfectionism, anxiety, or fear? In the fifth installment of Self-Help, LLC, I talk about all that and more with Sara Petersen. This is an edited version of an episode that originally ran in October 2022.There’s an influencer for every thing these days. Camping equipment? Sure. Nutritional supplements? You bet. Miniatures? You know it. College admissions? But of course. In this episode, though, we’re going to focus on one of the original influencer niches: MOMS.The rise of the influencer ushered in a new outlet for self-help. Now, not only are there motivational books and talks, there’s a product endorsement to help you live your best life. Influencers give us, perhaps, the direct line between personal growth and consumer capitalism. I talk with the author of Momfluenced, Sara Petersen, about all of that and more.Footnotes:<ul><li>Subscribe to <a href="https://sarapetersen.substack.com/">Sara Petersen’s newsletter</a></li><li>Grab your copy of <a href="https://bookshop.org/a/17354/9780807006634">Momfluenced</a></li><li>“<a href="https://subpixel.space/entries/life-after-lifestyle/">Life After Lifestyle</a>” by Toby Shorin</li><li>“<a href="https://williamwolff.org/wp-content/uploads/2014/08/Barthes-Rhetoric-of-the-image-ex.pdf">The Rhetoric of the Image</a>” by Roland Barthes</li><li><a href="https://bookshop.org/a/17354/9781922491282">The Society of the Spectacle</a> by Guy Debord</li><li><a href="https://www.whatworkspodcast.com/self-help-llc-how-does-empowerment-get-sold-with-kelly-diels/">Episode 393</a> with Kelly Diels</li><li><a href="https://www.whatworkspodcast.com/ep-395-self-help-llc-instagram-the-algorithm-and-personality-types-with-steph-barron-hall-from-nine-types-co/">Episode 395</a> with Steph Barron Hall</li><li>“<a href="https://repository.upenn.edu/edissertations/3636/">The Influencer Industry: Constructing and Commodifying Authenticity on Social Media</a>” by Emily Dean Hund</li></ul>New!Join me for an 8-week seminar called <a href="https://www.seminarby.work/making-sense">Making Sense</a> starting in September! I'll guide you through how to use the process of sensemaking to make media that helps your audience better understand the world.If you're bored by your current content strategy, tired of coming up with new how-tos or advice posts, and want a fresh and impactful way to approach how you write, podcast, speak, or communicate in any way, this seminar is for you. You'll work week-by-week through on-demand learning, office hours, workshops, and small assignments so that by the end, you have the draft of an essay, script for a video, outline of a podcast series, or slide deck for a presentation. <a href="https://www.seminarby.work/making-sense">Learn more about Making Sense!</a>

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