Today on The Gist, guest host Vanessa Quirk steps in to share a classic 2022 interview with Nathan Allebach, the creative force behind Steak-umm's viral Twitter presence. Allebach breaks down the rise of brand personification, explaining how a forgotten frozen meat company's account transformed from a corporate afterthought into an online phenomenon known for engaging weird Twitter, unblocking trolls, and dispensing earnest advice on millennial angst. Finally, in the spiel, Mike Pesca shares a story of civic engagement from a New York City zoning meeting, illustrating how he attempted to ease neighborhood tension around the "City of Yes" housing initiative using the healing power of progressive rock.
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Produced by Corey Wara
Video and Social Media by Geoff Craig
Do you have questions or comments, or just want to say hello? Email us at ⁠⁠⁠⁠<a href="mailto:thegist@mikepesca.com" target="_blank" rel="noopener noreferrer">thegist@mikepesca.com</a>
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Nathan Alebach: "Don't listen to me, I'm just a frozen piece of meat."

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