<h2 id="will-guidara-unreasonable-hospitality-the-field-guide">Will Guidara: Unreasonable Hospitality: The Field Guide</h2>
<p>Will Guidara is the former co-owner of Eleven Madison Park, which under his leadership received four stars from the <em>New York Times,</em> three Michelin stars, and in 2017 was named #1 on the list of the World’s 50 Best Restaurants. He is the author of the <em>New York Times</em> bestseller <em>Unreasonable Hospitality: The Remarkable Power of Giving People More</em> Than They Expect and now his newest book, <em>Unreasonable Hospitality: The Field Guide</em> (<a href="https://amzn.to/4ipfr34">Amazon</a>, <a href="https://bookshop.org/a/90226/9798217045235">Bookshop</a>).</p>
<p>Every leader is called to serve people. How we serve people matters. And the way people feel when we are serving matters a lot. In this conversation, Will Guidara shows us how to lead with unreasonable hospitality.</p>
<h3 id="key-points">Key Points</h3>
<ul>
<li>Sometimes magic is just being willing to invest more energy into an idea than anyone else would deem reasonable.</li>
<li>Service is what you do for people. Hospitality is how you make them feel.</li>
<li>First impressions matter. Leaders have a key role in setting the standard for this.</li>
<li>Find a meaningful way to make magical the part of an experience that is normally neglected.</li>
<li>Identify persistent pain points and address them generously instead of reductively.</li>
<li>People remember both the peak and final moments of an experience. Stick the landing.</li>
</ul>
<h3 id="resources-mentioned">Resources Mentioned</h3>
<ul>
<li><em>Unreasonable Hospitality: The Field Guide</em> by Will Guidara (<a href="https://amzn.to/4ipfr34">Amazon</a>, <a href="https://bookshop.org/a/90226/9798217045235">Bookshop</a>)*</li>
<li><em>Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect</em> by Will Guidara (<a href="https://amzn.to/4hRuXEX">Amazon</a>, <a href="https://bookshop.org/a/90226/9780593418574">Bookshop</a>)*</li>
</ul>
<h3 id="related-episodes">Related Episodes</h3>
<ul>
<li><a href="https://coachingforleaders.com/podcast/leadership-through-hospitality-will-guidara/">The Power of Leadership Through Hospitality, with Will Guidara</a> (episode 688)</li>
<li><a href="https://coachingforleaders.com/podcast/bring-out-the-best-in-people-donna-hicks/">How to Bring Out the Best in People, with Donna Hicks</a> (episode 724)</li>
<li><a href="https://coachingforleaders.com/podcast/notice-people-better-zach-mercurio/">The Way to Notice People Better, with Zach Mercurio</a> (episode 733)</li>
</ul>
<h3 id="discover-more">Discover More</h3>
<p><a href="https://coachingforleaders.com/free">Activate your free membership</a> for full access to the entire library of interviews since 2011, searchable by topic. Go beyond the podcast to find the right ideas and apply them with confidence inside <a href="https://coachingforleaders.com/plus">Coaching for Leaders Plus</a>.</p>

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