In this episode, we sit down with Will Page, economist and author of Pivot, for a deep dive on the global economics of music. Using Will’s latest <a href="/2d1149d648c58067a1d5f7960000a9c5?pvs=25">Global Value of Music Copyright</a> Report, we explore streaming economics, global market gaps, AI, and where the music industry’s next phase of growth may come from.



CHAPTERS
02:45 Global Value of Music: 10 Years in Review
11:24 Emerging Music Markets
13:37 Africa’s Music Economy
18:11 Brazil’s Music Market
21:12 The Crocodile Smile
33:18 AI and Music’s Future

SPONSORS
<a href="https://chartmetric.com/">Chartmetric</a>: Listen in for our Stat of the Week
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GUEST
Will Page, former Chief Economist of Spotify and PRS for Music, Author of Pivot

LINKS
<a href="https://pivotaleconomics.com/undercurrents/music-copyright-2025">Global Value of Music Copyright</a> - Will Page

TRAPITAL
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Music is a $47 Billion Industry. Why Isn’t It Bigger?

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