Matt Salem talks about his book, co-authored with Alex Hunt, <a href= "https://www.amazon.com/unPACKED-Predict-Packaging-That-Sells/dp/1544549407/ref=sr_1_1"> unPACKED: Predict Packaging That Sells</a>, and the behavioral science of decision-making. Matt is SVP at Behaviorally, a market-research and data intelligence firm that helps organizations understand what drives consumer choice. Host, <a href= "https://CraineGroup.com">Kevin Craine</a> Do you want to be a guest? <a href= "https://Everyday-MBA.com/guest">https://Everyday-MBA.com/guest</a> Do you want to advertise on the show? <a href= "https://Everyday-MBA.com/guest">https://Everyday-MBA.com/advertise</a>

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