Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: <a href='https://ecommercecoffeebreak.com/level-up/%20'>https://ecommercecoffeebreak.com/level-up/</a> --- In this episode of the Ecommerce Coffee Break, host Claus Lauter sits down with Laurent Bocahut, CEO and Co-Founder of PEFtrust.com, to discuss the sustainability shift in ecommere and how eco-labelling is shifting e-shoppers’ fashion choices. Laurent, an environmental engineer, shares groundbreaking insights into how brands can measure and reduce their environmental footprint through data-driven automation.  Discover how eco-labeling is changing consumer behavior, boosting website traffic, and becoming a critical strategy for modern e-commerce businesses. Topics discussed in this episode: <ul><li>What is Product Environmental Footprint (PEF) and why does it matter. </li><li>How do eco-labels boost conversions and sales. </li><li>Why is lifecycle assessment key for sustainability. </li><li>How can brands automate sustainability data tracking. </li><li>Which industries benefit most from eco-labels. </li><li>How does publishing eco-scores impact traffic. </li><li>Why do natural fibers have a high environmental cost. </li><li>How can brands integrate eco-scores into Shopify. </li><li>What regulations are shaping sustainability in the EU. </li><li>How should brands start their sustainability journey. </li></ul> Links & Resources Website: <a href='https://peftrust.com'>https://peftrust.com</a> LinkedIn: <a href='https://www.linkedin.com/in/laurent-bocahut/'>https://www.linkedin.com/in/laurent-bocahut/</a> LinkedIn: <a href='https://www.linkedin.com/company/peftrust/'>https://www.linkedin.com/company/peftrust/</a> Get access to more free resources by visiting the show notes at <a href='https://tinyurl.com/bdf5ww3y'>https://tinyurl.com/bdf5ww3y</a>  MORE RESOURCES Download the Ecommerce Conversion Handbook for store optimization tips at <a href='https://tinyurl.com/CRO-ebook'>https://tinyurl.com/CRO-ebook</a> Best Apps to Grow Your eCommerce Store: <a href='https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/'>https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/</a> Become a smarter online seller in just 7 minutes Our free newsletter is your shortcut to ecommerce success. Every Tuesday and Thursday in your inbox. 100% free. Unsubscribe anytime. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a> Rate, Review & Follow Enjoying this episode? Help others like you by rating and reviewing my show on Apple Podcasts. Rate here: <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a> Follow the podcast to catch all the bonus episodes I am adding. Do not miss out. Hit that follow button now!

Eco-Labels: How They Skyrocket Sales And Build Trust — Laurent Bocahut | Why The Product Environmental Footprint Matters, Why Lifecycle Assessment Is Key For Sustainability, What Industries Benefit From Eco-labels, How brands start sustainability (#378)

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Eco-Labels: How They Skyrocket Sales And Build Trust — Laurent Bocahut | Why The Product Environmental Footprint Matters, Why Lifecycle Assessment Is Key For Sustainability, What Industries Benefit From Eco-labels, How brands start sustainability (#378)

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