Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, separating dashboards from reports, and building a tracking plan that drives real decisions. • LLM referrals as high-intent visits • GA4 source/medium over fragile channel groupings • First user vs session vs model-based views in GA4 • UA to GA4 shift, privacy and event-based data • SEO vs CRO alignment and KPI clarity • Tracking plans, UTM standards, and maintenance • Search Console vs GA4 roles and gaps Guest Contact Information: Website: <a href='https://www.beastanalyticsco.com/'>www.beastanalyticsco.com</a> Instagram: <a href='https://www.instagram.com/brie_e_anderson/?hl=en'>www.instagram.com/brie_e_anderson</a> LinkedIn: <a href='https://www.linkedin.com/in/brieeanderson'>www.linkedin.com/in/brieeanderson</a> Twitter/X: <a href='https://x.com/brie_e_anderson'>x.com/brie_e_anderson</a>More from EWR and Matthew:Leave us a review wherever you listen: <a href='https://open.spotify.com/show/4nvjY61QJE93ZCIXWg6wZd?si=c9205800986b4687'>Spotify</a>, <a href='https://podcasts.apple.com/us/podcast/the-best-seo-podcast-defining-the-future-of/id303672420'>Apple Podcasts</a>, or <a href='https://music.amazon.com/podcasts/e15fdbf8-3860-4f83-a6ec-654b821c6558/the-best-seo-podcast-defining-the-future-of-search-with-llm-visibility%E2%84%A2'>Amazon Podcast</a>Free SEO Consultation: <a href='https://www.ewrdigital.com/discovery-call'>www.ewrdigital.com/discovery-call</a>With over 5 million downloads, The Best SEO Podcast has been the go-to show for digital marketers, business owners, and entrepreneurs wanting real-world strategies to grow online. Now, host Matthew Bertram — creator of LLM Visibility™ and the LLM Visibility Stack™, and Lead Strategist at EWR Digital — takes the conversation beyond traditional SEO into the AI era of discoverability. Each week, Matthew dives into the tactics, frameworks, and insights that matter most in a world where search engines, large language models, and answer engines are reshaping how people find, trust, and choose businesses. From SEO and AI-driven marketing to executive-level growth strategy, you’ll hear expert interviews, deep-dive discussions, and actionable strategies to help you stay ahead of the curve. Find more episodes here: <a href='https://www.youtube.com/@BestSEOPodcast'>youtube.com/@BestSEOPodcast</a><a href='https://www.bestseopodcast.com/'>bestseopodcast.com</a><a href='https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.com/'>bestseopodcast.buzzsprout.com</a>Follow us on:Facebook: <a href='https://www.facebook.com/bestseopodcast'>@bestseopodcast </a>Instagram: <a href='https://www.instagram.com/thebestseopodcast/'>@thebestseopodcast </a>Tiktok: <a href='https://www.tiktok.com/@bestseopodcast?fbclid=IwAR3c7VYt953BYkB-KRdtqQPQ3U5Edb62IQQCIF8TOEyyFaFzAAMLnskCCFY'>@bestseopodcast </a>LinkedIn: <a href='https://www.linkedin.com/company/bestseopodcast/?viewAsMember=true'>@bestseopodcast</a>Connect With Matthew Bertram: Website: <a href='https://www.matthewbertram.com/'>www.matthewbertram.com</a>Instagram: <a href='https://www.instagram.com/matt_bertram_live/?hl=en'>@matt_bertram_live</a>LinkedIn: <a href='https://www.linkedin.com/in/mattbertramlive/'>@mattbertramlive</a>Powered by: <a href='https://www.ewrdigital.com/'>ewrdigital.com</a><a rel="payment" href="https://www.buzzsprout.com/2019013/support">Support the show</a>

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LLM Traffic, Real Attribution, Real Results With Brie Anderson

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

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