<h2>Things We Talk About In This Episode:</h2><ul><li>The importance that established news organisations find ways to use social media if they want to engage a young audience</li><li>TikTok has redefined the experience of social media, with short video content, and Instagram Reels and Youtube Shorts have followed suit</li><li>How Sophia found an audience on TikTok (and later on Instagram Reels) by talking to camera about her media stories</li><li>The way we can gain insights into what makes a successful social media post by being a user of the platform</li><li>The importance of constant engagement on social media, both creating and consuming content</li><li>Acknowledging the fear and vulnerability that can come with being authentic and genuine online</li><li>Sophia’s tips for successful TikTok/Reel content: action or engaging content in every second, and lead with your most powerful image/shot/quote)</li><li>Comparing the strengths and drawbacks of the different platforms, especially Reels and TikTok</li><li>When creating Reels content or TikTok content, share that content on both platforms so you’ll meet both audiences</li><li>When it comes to sharing your opinions online, having a sense of purpose goes a long way towards building your confidence</li><li>How Sophia has been promoting her book: reposting user content from her book launch on Instagram, a big thread on Twitter, traditional media appearances, and weekly TikTok videos (interspersed with other content so she doesn’t “spam” her audience)</li><li>The challenges of Internet (and especially social media) censorship with any content relating to sex or sexual health</li></ul><h2>Links mentioned in this episode (and where to find Sophia):</h2><p>Editing apps that help you create Reels or TikToks:</p><ul><li><a href="https://spliceapp.com/">Splice</a></li><li><a href="https://templateapp.co/">Template</a></li><li>Cap Cut on <a href="https://apps.apple.com/us/app/capcut-video-editor/id1500855883">Apple</a>, and on <a href="https://play.google.com/store/apps/details?id=com.lemon.lvoverseas&hl=en_AU&gl=US">Google</a></li></ul><p>Here’s where to find and chat with Sophia:</p><ul><li>Sophia on Twitter: <a href="https://twitter.com/sophiasgaler">@sophiasgaler</a></li><li>Sophia on TikTok: <a href="https://www.tiktok.com/@sophiasmithgaler">@sophiasmithgaler</a></li><li>Sophia's book, <a href="https://www.amazon.co.uk/Losing-Dispelling-Myths-that-Lives/dp/000847558X"><i>Losing It: Sex Education for the 21st Century</i></a></li></ul><p>Where to find Sara:</p><ul><li><a href="https://meandorla.co.uk/the-insta-retreat-2-0" target="_blank">The Insta Retreat  - Currently on Pre Sale</a></li><li><a href="https://view.flodesk.com/pages/61afcdc4aadf79eb4003613e">Sell Your Sh*t - Currently on Pre Sale</a></li><li>Sara’s website: <a href="https://meandorla.co.uk/" target="_blank">meandorla.co.uk</a></li><li>Sara on Instagram: <a href="https://www.instagram.com/me_and_orla/" target="_blank">@me_and_orla</a></li><li>Sara on Twitter: <a href="https://twitter.com/meandorla" target="_blank">@meandorla</a></li><li><a href="https://meandorla.co.uk/one-to-one-coaching">One to one business coaching with Sara</a></li></ul>


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