In this conversation, Lawrence Castillo shares his insights on building a successful business in the HVAC industry, emphasizing the importance of budgeting, recruiting top talent, and learning from mentors. He discusses the challenges of operating in California's market, the role of technology in business growth, and the significance of maintaining healthy profit margins. The conversation also touches on effective marketing strategies, the debate between acquisitions and greenfield opportunities, and the power of customer reviews in driving business success. Don’t forget to register for Tommy’s event, Freedom 2025! This is the event where Tommy’s billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. For more details visit <a href= "http://freedomevent.com/?__hstc=110487706.f9f1c436190604b1b18e466abec3a482.1741374297718.1742574524415.1743110557788.4&__hssc=110487706.2.1743110557788&__hsfp=2857618120"> freedomevent.com</a> 00:00 Building a Strong Budget   02:52 Recruiting A-Players for Success   05:57 The Journey of an Accidental Entrepreneur   08:37 Learning from Great Mentors   11:33 The Importance of Process and Accountability   14:39 Navigating the Challenges of California's Market   17:49 The Role of Technology in Business Growth   20:35 Understanding Healthy Profit Margins   23:30 Marketing Strategies for Success   26:11 The Debate: Acquisitions vs. Greenfield   29:04 Creating Demand in Home Services   32:01 Negotiating with Vendors Effectively   34:53 The Power of Reviews in Business   38:00 Final Thoughts and Advice for Contractors

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