This episode was so powerful it made me tear up, helping me remember who I am and what my mission is in this world. Today on the podccast I'm talking about building a brand off of real authenticity, not fake authenticity. If you don't understand the difference, you will by the end. I delve into a concept I received in a meditation about the difference between conditioned authenticity and authentic authenticity. Conditioned authenticity is shaped by our environments and past experiences, whereas authentic authenticity comes from our soul's true essence. By understanding and tapping into our authentic selves, we can operate more powerfully in business and life. Tune in to discover how to create a deeper connection with yourself and your audience, and bring about positive change in the world.  If you're looking to build a brand on real authenticity, this is an episode you can't miss. Did you enjoy this episode? I’d love it if you’d share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: <a href= "https://instagram.com/IAmBrandonLucero">@iambrandonlucero</a> Facebook: <a href= "https://www.facebook.com/IAmBrandonLucero">https://www.facebook.com/IAmBrandonLucero</a> Website: <a href= "https://www.brandonlucero.com">https://www.brandonlucero.com</a>

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