Are you curious about how to make your podcast not only sound great but also serve as a powerful marketing tool for your business? If so, you're in the right place! This episode of podcastingtech is packed with insights into the strategy behind successful podcasting. Tune in and learn.In this episode, Mathew Passy chats with Philippa Gamse, the president of <a href="https://websitesthatwin.com/" rel="noopener noreferrer" target="_blank">Websites That Win International</a>. With over twenty-five years of experience in digital marketing strategy and analytics, Philippa shares her expert knowledge on optimizing podcasts as a strategic business tool.Philippa shares common pitfalls in podcast strategy, ways to improve content visibility on websites, and the importance of analytics in driving successful results. We take a deep dive into the nuances of leveraging social media and tracking listener engagement to effectively enhance your podcast's impact.By tuning in, you'll discover pragmatic approaches to enhance your podcast as a business marketing tool, the significance of tracking listener engagement, and learn practical steps to boost your podcast’s visibility and effectiveness.&nbsp;IN THIS EPISODE, WE COVER:<ul><li>The integration of podcasting as a marketing strategy: Philippa discusses why podcasting is not just content creation but a strategic element for business visibility. (01:22)&nbsp;</li><li>Lost opportunities in promoting podcast episodes: Philippa shares how typical website layouts fail to engage audiences with past podcast episodes and offer solutions for better content promotion. (02:07)&nbsp;</li><li>Effective analytics usage: Philippa talks about using podcast analytics to track how much content listeners consume and optimize episodes for better retention. (04:37)&nbsp;</li><li>The role of social media and search engines: Philippa explains the importance of using search engine optimization and social media to enhance podcast discoverability. (05:50)&nbsp;</li><li>Crafting compelling calls to action: Philippa emphasizes the importance of clear, visible calls to action to drive listener engagement and business conversion. (12:06)&nbsp;</li></ul> Links and resources mentioned in this episode:<ul><li>Websites That Win International:</li><li><a href="http://websitesthatwin.com" rel="noopener noreferrer" target="_blank">websitesthatwin.com</a></li><li>Follow Philippa on <a href="https://www.linkedin.com/in/philippagamse/" rel="noopener noreferrer" target="_blank">LinkedIn:</a></li><li><a href="https://www.linkedin.com/in/philippagamse/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/philippagamse/</a></li><li>Philips Game's recommended podcasts:</li><li>The Rest Is Politics:</li><li><a href="http://therestispolitics.com" rel="noopener noreferrer" target="_blank">the restispolitics.com</a></li><li>The News Agents:</li><li><a href="http://newsagents.com" rel="noopener noreferrer" target="_blank">newsagents.com</a></li><li>The Rest Is History:</li><li><a href="http://therestishistory.com" rel="noopener noreferrer" target="_blank">therestishistory.com</a></li><li>WTF with Marc Maron</li></ul> https://www.wtfpod.com/podcastTune in and learn how to boost your Podcast's reach with Philippa Gamse's proven strategies. Subscribe to podcastingtech.com to keep up with all the latest podcast strategies to elevate your podcasting game.﻿**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from <a href="http://amazon.com/" rel="noopener noreferrer" target="_blank" class="ql-size-small">Amazon.com</a>. We also participate in affiliate programs with many of the software services mentioned on our website.&nbsp;If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**For additional resources and insights visit <a href="https://podcastingtech.com/" rel="noopener noreferrer" target="_blank">podcastingtech.com</a> or follow us on social media:<ul><li>Instagram: <a href="https://www.instagram.com/mathewpassy/" rel="noopener noreferrer" target="_blank">@mathewpassy</a> </li><li>LinkedIn - <a href="https://www.linkedin.com/in/mathewpassy/" rel="noopener noreferrer" target="_blank">/mathewpassy</a></li><li>Threads: <a href="https://www.threads.net/@mathewpassy" rel="noopener noreferrer" target="_blank">@mathewpassy</a></li><li>Twitter/X: <a href="https://twitter.com/mathewpassy" rel="noopener noreferrer" target="_blank">@mathewpassy</a></li><li>Facebook - <a href="https://www.facebook.com/podcastingtech" rel="noopener noreferrer" target="_blank">/podcastingtech</a>, <a href="https://www.facebook.com/mathewpassy" rel="noopener noreferrer" target="_blank">/mathewpassy</a></li></ul> PODCASTING TECH IS POWERED BY:<ul><li><a href="https://swiy.co/Lfwd" rel="noopener noreferrer" target="_blank">Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts</a></li><li><a href="https://swiy.co/LfwU" rel="noopener noreferrer" target="_blank">Podpage - Build a beautiful podcast website in 5 minutes</a></li><li><a href="https://swiy.co/Lfwe" rel="noopener noreferrer" target="_blank">Riverside.fm - Record Podcasts And Videos From Anywhere</a></li><li><a href="https://swiy.co/Lfwf" rel="noopener noreferrer" target="_blank">Castmagic - 10x Audio Content With AI</a> </li><li><a href="https://www.podmatch.com/?ref=1724958870077983fd74138ff" rel="noopener noreferrer" target="_blank">Podmatch - Matching Hosts and Guest for Podcast Interviews</a></li><li><a href="https://hostinger.com?REFERRALCODE=1MATHEW43" rel="noopener noreferrer" target="_blank">Hostinger for Website</a></li><li><a href="https://swiy.co/LfwW" rel="noopener noreferrer" target="_blank">Podgagement - Engage your audience and grow your podcast!</a></li></ul> EQUIPMENT IN USE:<ul><li>Rodecaster Pro 1st Gen (No longer available). Consider the <a href="https://amzn.to/4b8jT0u" rel="noopener noreferrer" target="_blank">Rodecaster Duo</a> or <a href="https://amzn.to/47QemZL" rel="noopener noreferrer" target="_blank">Rodecaster Pro II</a> </li><li><a href="https://amzn.to/3SbmZrZ" rel="noopener noreferrer" target="_blank">EV RE20 with 309a Shockmount</a>&nbsp;</li><li><a href="https://amzn.to/3u4JMO7" rel="noopener noreferrer" target="_blank">Rode PSA1+</a></li><li>iPhone continuity camera but previously the <a href="https://amzn.to/3SvPtOI" rel="noopener noreferrer" target="_blank">Logitech Brio 4k </a></li><li><a href="https://amzn.to/3HuGgj5" rel="noopener noreferrer" target="_blank">DCMEKA In-Ear Monitors</a></li><li><a href="https://amzn.to/4b3skuh" rel="noopener noreferrer" target="_blank">BusyBox Smart Sign</a> &nbsp;</li></ul>

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