<p><strong>Has your business brand become stale, perhaps to the point of being a liability?</strong> After a few years, especially with major pivots, you may run the risk of losing clients and credibility. Sometimes it’s time for a tune-up and fresh tires, and sometimes, it’s time for a whole new brand engine.</p><p>As today’s returning guest, my good friend and part of the team behind the award-winning <a href="http://itsfreetime.com/">Free Time</a> brand, <a href="https://www.behance.net/gallery/158800943/Free-Time?mv=email">recently featured on Behance</a>. Adam Chaloeicheep says, “It’s about building the relationship with your customer. First impressions are really important.”</p><p>If you haven’t already, I suggest listening to our previous conversation first, <a href="http://itsfreetime.com/episodes/045">045: Behind the Free Time Brand with Adam Chaloeicheep</a>, for a foundational overview of how Adam and team think about brand strategy more broadly. Today, we’re diving into how to know when you’re due for a rebrand.</p><p><strong>More About Adam</strong>: Adam Chaloeicheep is co-founder of <a href="http://gotogether.agency">Together agency</a> with his wife, Marisol Dahl, who I had the great pleasure of working with for five years in the early days of JBE. Adam is a creative business leader with over a decade of experience in a variety of startup areas including product and service concepting, building teams, operations, and brand-focused design and digital solutions. He is one of my closest friends (12 years and counting!), and a creative business leader with over a decade of experience in product and service concepting, building teams, and brand strategy. <a href="http://gotogether.agency/">Together Agency</a> is behind every big brand I have launched into the world including <a href="http://pivotmethod.com/">Pivot</a> and <a href="https://www.gotogether.agency/work/freetime/">Free Time</a>.</p><h3></h3><h3>🌟 <strong>3 Key Takeaways</strong>
</h3><ul>
<li>
<strong>Three key signs it’s time to rebrand:</strong> your brand is a liability to your business, your business model has shifted adn you’re growing out of it, your brand name no longer works</li>
<li>
<strong>Brand therapy:</strong> Sometimes it’s hard to let go of attachments to aspects of the old brand or business model. Stay focused on the bigger picture.</li>
<li>
<strong>Tune-up moments:</strong> Customers and clients also get really excited to see something new. It reinvigorates interest and can become a moment where you show the world, “We’re still here, we’re still growing, and we’re refreshing and refining and polishing.”</li>
</ul><h3></h3><h3>📝 <strong>Permission</strong>
</h3><p>Be vulnerable; take some risks to put your whole self out there.</p><h3></h3><h3>✅ <strong>Do (or Delegate) This Next</strong>
</h3><p>Sit with one of the creative questions from Together Agency’s client intake/exploration survey: What texture is your brand? If your brand were a plant, which one would it be? A song?</p><h3></h3><h3>🔗 <strong>Resources Mentioned</strong>
</h3><ul>
<li>
<strong>Adam</strong> on the <a href="https://www.gotogether.agency">web</a>, <a href="https://www.instagram.com/adamisthai/">IG</a>, <a href="https://twitter.com/achaloeicheep">Twitter</a>, <a href="https://www.linkedin.com/in/adamchaloeicheep/">LinkedIn</a>
</li>
<li>
<a href="https://www.gotogether.agency/about">Go Together Agency</a>, <a href="https://www.instagram.com/gotogether.agency/">Instagram</a>, <a href="https://www.linkedin.com/company/go-together-agency">LinkedIn</a>
</li>
<li>
<strong>Together Portfolio:</strong> <a href="https://www.gotogether.agency/work/freetime">Free Time Brand Strategy</a>
</li>
<li>
<strong>Substacks</strong>: <a href="http://mindbrew.substack.com">Mind Brew</a>, <a href="https://rebrand.substack.com/">Re:Brand</a>
</li>
<li>
<strong>Articles</strong>: <a href="https://www.printmag.com/post/free-time-with-jenny-blake-is-reaching-new-heights">Free Time feature in Print Magazine</a>, <a href="https://www.gotogether.agency/blog/activate-your-brand-from-idea-to-reality/">Activate Your Brand: From Idea to Reality</a>
</li>
<li>
<strong>Jenny’s Substack:</strong> <a href="http://rollingindoh.substack.com/">Rolling in D🤦🏻‍♀️h</a>, <a href="https://rollingindoh.substack.com/p/rebuilding-from-rubble">Rebuilding from Rubble</a>
</li>
<li>
<strong>Apparel</strong>: my favorite <a href="https://naadam.co/products/the-essential-cashmere-hoodie-women?variant=39357105569888?sref_id=z6n01cm&utm_campaign=referral_program&utm_source=loyalty">cozy cashmere sweats</a> by <a href="http://rwrd.io/z6n01cm">Naadam</a>
</li>
<li>
<strong>Tools</strong>: <a href="http://upwork.com">Upwork</a>, <a href="http://behance.com">Behance</a>, <a href="http://canva.pxf.io/gkejA">Canva</a>, <a href="https://workingnotworking.com">Working Not Working</a>, <a href="http://open.ai">ChatGPT</a>, <a href="http://substack.com/app">Substack</a>
</li>
</ul><h3></h3><h3>📚 Books Mentioned</h3><ul>
<li><a href="http://bit.ly/itsfreetime">Free Time: Lose the Busywork, Love Your Business</a></li>
<li><a href="http://bit.ly/Pivotpaperback">Pivot: The Only Move That Matters Is Your Next One</a></li>
<li><a href="http://amzn.to/jennyblake">Life After College</a></li>
</ul><h3></h3><h3>🎧 Related Episodes</h3><ul>
<li>
<strong>BFF Bonus</strong>: <a href="https://itsfreetime.substack.com/p/087-certification-and-licensing-with-150#details">Certification and Licensing Workshop with Pamela Slim</a>
</li>
<li>
<strong>Free Time</strong>: <a href="http://itsfreetime.com/episodes/005">005: Brand Obsessed with Emily Heyward</a>
</li>
<li><a href="http://itsfreetime.com/episodes/045">045: Behind the Free Time Brand with Adam Chaloeicheep</a></li>
<li>On licensing: <a href="https://itsfreetime.com/episodes/140">140: How to License Your IP (Intellectual Property)</a>
</li>
<li><a href="http://itsfreetime.com/episodes/186">186: Licensing 201 — Q&A (Part One) on Product Development, Attracting Clients, and Sales Process</a></li>
<li><a href="http://itsfreetime.com/episodes/187">187: Licensing 201 — Q&A (Part Two) on Pricing + Packaging, Train-the-Trainer, Delivery, and Legal</a></li>
<li>
<strong>Pivot</strong>: <a href="https://www.pivotmethod.com/podcast/bouncing-back-from-zero">12: Belly of the Pivot Beast: On Bouncing Back from Zero with Adam Chaloeicheep</a>
</li>
</ul><p></p><p>📝 Check out full show notes and share with friends: <a href="https://itsfreetime.com/episodes/247">https://itsfreetime.com/episodes/247</a></p><p> </p><p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>

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247: Has your Business Brand Become a Liability? How to Know When It’s Time for a Tune-up with Adam Chaloeicheep

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