Summary:
In this episode of Raise the Bar, Seth Bradley sits down with Jon Jasniak, land investor, entrepreneur, and owner of an entire town in Texas. Jon Jasniak shares his journey from buying his first few acres of land to building a multi-million-dollar portfolio through subdivision and creative financing.
Seth Bradley and Jon Jasniak discuss how Jon Jasniak uses social media and personal branding to attract investors, raise capital, and turn online followers into real business opportunities. They also cover the realities of land investing, the power of owning 100% of your business, and how Jon Jasniak uses his town as a hub for community and growth. If you’ve ever wondered how to scale a land business, raise private capital, or build a personal brand that converts, Seth Bradley and Jon Jasniak provide actionable insights and real-world strategy.
 
Bullet Points and Highlights:
- Jon Jasniak introduces himself as a land investor and entrepreneur who owns the town of Cornutus, Texas
- He emphasizes owning 100% equity in his businesses/self rather than giving up control
-His business model is heavily based on horizontal development, buying large acreage, subdividing, running utilities, then selling smaller lots
- He stresses personal branding, using social media and content creation to attract investors and convert followers into capital
- A real-world example: Jon closed a $1M land deal and raised $800K from a private investor who had been following him online
- He advocates focusing on one platform first (ideally YouTube) and then repurposing content to other platforms
- Jon’s geographical focus is Texas, with strategy centered on land near cities but outside strict regulatory areas
- He believes the “speed of money” in land deals (6–18 months) gives land investing an advantage over longer-term vertical assets
- One risk he mentions: carrying high seller-financed debt in early deals (e.g. $1.2M seller-financed land deal)
 
Links from the Show and Guest Info and Links:
Seth Bradley’s Links:
https://x.com/sethbradleyesq
https://www.youtube.com/@sethbradleyesq
www.facebook.com/sethbradleyesq
https://www.threads.com/@sethbradleyesq
https://www.instagram.com/sethbradleyesq/
https://www.linkedin.com/in/sethbradleyesq/
https://passiveincomeattorney.com/seth-bradley/
https://www.biggerpockets.com/users/sethbradleyesq
https://medium.com/@sethbradleyesq
https://www.tiktok.com/@sethbradleyesq?lang=en
Jon Jasniak’s Links:
https://jonjasniak.com/land?utm_
https://www.facebook.com/subdivideking/?locale=vi_VN&utm
https://x.com/jonjasniak?lang=en&utm_
https://www.instagram.com/jonjasniak/?utm_

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TME 23 | Land is the New Multifamily: The Tax Problem You Wish You Had with Jon Jasniak

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