When Jim Koch created Samuel Adams Boston Lager in 1984, American craft beer was still in its infancy. But forty years and thousands of new craft breweries later, both the competition and Jim’s drive to innovate are fiercer than ever...This week on How I Built This Lab, Jim reveals how thinking beyond paradigms and exploring aberrations has kept Boston Beer Company a leader in the alcoholic beverage industry. From hard teas to nitrogenated ales to non-alcoholic IPAs, Jim also shares the stories behind his company’s biggest hits — and biggest flops.Also, check out <a href="https://wondery.com/shows/how-i-built-this/episode/10386-samuel-adams-jim-koch/" rel="noopener noreferrer" target="_blank">Boston Beer Company’s founding story</a> told by Jim in October 2016.This episode was produced by Sam Paulson with music by Ramtin Arablouei.It was edited by John Isabella with research help from Chris Maccini. Our audio engineer was Neal Rauch.You can follow HIBT on <a href="https://twitter.com/HowIBuiltThis" rel="noopener noreferrer" target="_blank">X</a> & <a href="https://www.instagram.com/howibuiltthis" rel="noopener noreferrer" target="_blank">Instagram</a>, and email us at <a href="mailto:hibt@id.wondery.com" rel="noopener noreferrer" target="_blank">hibt@id.wondery.com</a>.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Brewing creativity with Jim Koch of Boston Beer Company

How I Built This with Guy Raz