Younger generations want more experiences and less stuff. That’s a problem for retailers. Deidre Woollard caught up with Kevin Ervin Kelley, architect, experience designer, and the author of “Irreplaceable: How to Create Extraordinary Places that Bring People Together.” They discuss: - The evolution of grocery stores, and how regional players can compete.- Why direct-to-consumer brands have a scaling problem.- How Harley Davidson stores became a social destination. Company discussed: HOGHost: Deidre Woollard Guest: Kevin Ervin KelleyProducer: Ricky MulveyEngineers: Rick Engdahl, Desireé Jones Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a>

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