This week on The Business of Open Source, I spoke with <a href="https://www.linkedin.com/in/aronchick/">David Aronchick</a>, CEO and founder of <a href="https://www.expanso.io">Expanso</a>, about luck and timing, building into universal truths and the reasons for Kubernetes’ success. Before David founded Expanso (which is behind the project <a href="https://bacalhau.org">Bacalhau</a>), he was the first non-founding PM on the Kubernetes project, and we kicked off by talking a bit about what made Kubernetes so successful… and you probably can guess that it didn’t have to do with having the most awesome technology. A big part of it was that it was the right time and a number of factors in the larger ecosystem were aligned in favor of making Kubernetes a success. It comes down to luck and building to where the puck is going… so how do you know where the puck is going to be a year from now? David talks about selling into basic truths. If you’re pegged to a specific technology, you’re putting yourself at huge risk. But if you are solving a problem that has always been a problem and is likely to continue to be a problem, you are more likely to be successful. We also talked about <a href="https://www.youtube.com/watch?v=rmhYHzJpkuo&list=PLj6h78yzYM2OBfnicyJbiZFoJUOeeDmgN&index=6">Adam Jacob’s talk on building a business around open source</a> that he gave at KubeCon Salt Lake City, which you should definitely listen to. Adam Jacob also came on this podcast a year ago, and you should also listen to the <a href="https://www.emilyomier.com/podcast/adam-jacob">episode he did. </a>Lastly, we talked about how hard GTM is, and how David would invest way more into GTM, starting much earlier, if he could start over again. David was at <a href="https://05f5.com/">Open Source Founders Summit</a> this year, and you should come next year too!

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